Responsibilities

The Account-Based Marketer will collaborate with the Head of Product Marketing to plan and execute tailored ABM campaigns targeting high-priority accounts. They will conduct in-depth research on target accounts to understand their business priorities and maintain detailed account profiles. The role involves creating personalized marketing assets and ensuring sales teams have the necessary resources to engage effectively. Additionally, the Account-Based Marketer will qualify leads into Marketing Qualified Accounts, facilitate handoffs to sales, and monitor key performance indicators to optimize future ABM efforts. Collaboration with cross-functional teams to ensure alignment on messaging and campaign objectives is also a key responsibility.