ABM Lead
UserTestingSalary not specified
- Full Time
- Junior (1 to 2 years)
$75,000 – $100,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI & Machine Learning, HealthcareIndustries
Requirements
Candidates must have at least 2 years of experience in marketing, specifically in account-based marketing, content creation, or campaign coordination. Familiarity with CRM platforms like Salesforce and HubSpot, as well as ABM tools such as Demandbase or 6sense, is essential. Strong research and analytical skills are required, along with the ability to create high-quality, personalized content and marketing materials. Excellent communication, project management, and organizational abilities are necessary, as is the capacity to collaborate effectively across teams and manage multiple priorities. A data-driven mindset with experience in tracking and optimizing campaign performance is also important.
Responsibilities
The Account-Based Marketer will collaborate with the Head of Product Marketing to plan and execute tailored ABM campaigns targeting high-priority accounts. They will conduct in-depth research on target accounts to understand their business priorities and maintain detailed account profiles. The role involves creating personalized marketing assets and ensuring sales teams have the necessary resources to engage effectively. Additionally, the Account-Based Marketer will qualify leads into Marketing Qualified Accounts, facilitate handoffs to sales, and monitor key performance indicators to optimize future ABM efforts. Collaboration with cross-functional teams to ensure alignment on messaging and campaign objectives is also a key responsibility.
Skills
ABM
Email Marketing
Direct Mail
Webinars
Content Marketing
Account Research
Stakeholder Mapping
Sales Enablement
Campaign Planning
Target Account Management
Notable
Intelligent automation platform for healthcare providers
About Notable
Notable Health offers an intelligent automation platform that streamlines administrative and patient-facing workflows for healthcare providers. The platform automates tasks like scheduling and care gap outreach, allowing for a more efficient and personalized patient experience. It is designed for hospitals and medical groups, helping them tackle staffing shortages and improve operational efficiency. Clients benefit from a quick implementation process and have reported high satisfaction rates and improved workflow capacity.
San Mateo, CaliforniaHeadquarters
2017Year Founded
$115.9MTotal Funding
SERIES_BCompany Stage
Enterprise Software, HealthcareIndustries
201-500Employees