Sr Performance and Demand Marketing Manager
1PasswordSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
FintechIndustries
Requirements
Candidates should possess marketing experience, and demonstrated experience in running PDCA cycles for campaigns. They must have experience in data analysis at a business level, including proficiency in SQL, and a high level of experience in 1to1 marketing. Furthermore, experience utilizing marketing automation tools and proven success with them is required, along with business-level Japanese proficiency.
Responsibilities
The 1to1 Marketing Specialist will be responsible for planning and executing One to One marketing campaigns, analyzing user behavior, defining target user segments, designing user communications, extracting targets from databases, setting up campaigns in marketing automation tools, designing and visualizing effect verification, implementing and reporting results to internal departments and executives, and continuously improving campaigns based on results.
Skills
Marketing
PDCA cycle optimization
SQL
1to1 marketing
Marketing automation tools
Data analysis
User segmentation
Campaign planning
Campaign execution
User communication design
Campaign setup
Effectiveness analysis
Reporting
Japanese language proficiency
PayPal
Digital payments platform for various clients
About PayPal
PayPal offers a digital payments platform that allows users to conduct online transactions, mobile payments, and peer-to-peer transfers. It generates revenue primarily through transaction fees charged to merchants and provides various services for individual consumers, small to medium-sized businesses, and large enterprises. PayPal distinguishes itself from competitors by offering a wide range of secure financial services tailored to different client needs. The company's goal is to create a convenient and secure digital payments experience for all users.
Key Metrics
San Jose, CaliforniaHeadquarters
1998Year Founded
$188.7MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees