Airwallex

Marketing Operations Manager, Automated Outreach

Singapore

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, FintechIndustries

Requirements

Candidates must have over 5 years of experience working with Marketing Automation tools such as Marketo and CRM systems like Salesforce. A proven track record of building and deploying Marketo programs in a B2B environment is essential, along with a strong understanding of data flows and technical limitations among platforms. Applicants should possess strong analytical skills, a data-driven orientation, and attention to detail, as well as solid communication and collaboration skills. The ability to navigate ambiguity and adaptability is important, as is an entrepreneurial mindset.

Responsibilities

The Marketing Operations Manager will design, build, and execute targeted global B2B marketing campaigns using Marketo. They will manage and maintain Marketing databases, ensuring data integrity and compliance with data privacy regulations. The role involves overseeing the integration of Marketo with CRM systems and other marketing technologies, partnering with Product and Marketing teams to align strategies, and conducting A/B tests to optimize campaigns. Additionally, they will ensure all Marketing automation activities adhere to industry best practices and work with external vendors to implement new features.

Skills

Marketo
Marketing Automation
Data Integrity
Data Privacy
Campaign Analysis
Segmentation
B2B Marketing

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Key Metrics

Eastern District, Hong KongHeadquarters
2015Year Founded
$877.4MTotal Funding
SERIES_ECompany Stage
FintechIndustries
1,001-5,000Employees

Benefits

Hybrid Work Options
Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.
Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.
Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.
The company integrates financial services into platforms, enhancing customer experience and efficiency.
Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.
The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.
Airwallex's expansion in EMEA with new offices boosts its international market presence.

Land your dream remote job 3x faster with AI