Senior Product Marketing Manager at Strava

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Fitness, SportsIndustries

Requirements

Customer-obsessed with expertise in consumer needs, motivations, and drivers of activation and retention
Strong marketing mind capable of leading development of messaging frameworks and positioning maps for target audiences
Ability to drive product strategy through market insights, including competitive analysis, market research, and customer segmentation to inform product decisions and identify opportunities
Creative thinker who simplifies complex concepts, understands product value (e.g., machine learning for route recommendations), and articulates user problems in simple, compelling ways
Thrive in collaborative environments, working closely with product, UX, analytics, and research teams to synthesize data and insights for roadmaps and marketing plans
Resourceful and action-oriented, leading go-to-market plans for product priorities and innovations, operating in ambiguity, developing ideas, gaining buy-in, and executing
Passionate about building scalable systems, processes, templates, and frameworks to enhance marketing organization effectiveness and support long-term growth
Experienced Product Marketing expert and adaptable leader able to make immediate business impact
Ability to work in a flexible hybrid model with more than half of time on-site (three days per week) in San Francisco, CA or NYC, NY office

Responsibilities

Work across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research, and Consumer Insights to realize vision for athletes' Strava experience
Serve as key strategic partner to Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization and feature development decisions
Focus on marketing new and existing product features reinforcing progress, exploration, community, competition, and subscription value
Lead integrated marketing for highest priority initiatives
Conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions
Translate market intelligence into actionable product recommendations
Lead development of go-to-market plans supporting product priorities and new innovations
Become a company expert on consumer needs to drive activation and retention

Skills

Product Marketing

Market Insights

Competitive Intelligence

Customer Research

Product Roadmap

Feature Marketing

Integrated Marketing

Cross-functional Collaboration

UX Research

Consumer Insights

Growth Marketing

Strava

Fitness tracking and social networking platform

About Strava

Strava is a digital platform that allows athletes and fitness enthusiasts to record, track, and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free while charging for premium features such as advanced training plans and detailed activity breakdowns. Strava distinguishes itself from competitors through its social networking aspect, enabling users to share activities and connect with others, fostering a supportive community. The goal of Strava is to enhance the fitness experience by providing valuable performance insights and encouraging community engagement.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$147.3MTotal Funding

SERIES_FCompany Stage

Consumer Software, Social ImpactIndustries

501-1,000Employees

Benefits

100% company paid benefits for employees and families

Flexible paid time off

$2,000 annual professional development stipend

Paid time off for volunteering

401(k) Plan with company matching

$1000 annual gear stipend

$500 annual gym reimbursement

Onsite fitness rooms with showers, lockers, and towel service

Weekly team workouts

Free yoga classes

Secure bike storage

Twice weekly dinner for those working late

Monthly happy hours

Dog days

Cell phone reimbursement

Snacks & stocked kitchens

Risks

Increased competition from evolving fitness apps may attract users away from Strava.

Over-reliance on partnerships like Apple Fitness may not ensure long-term growth.

Integration with third-party apps could lead to data privacy concerns affecting user trust.

Differentiation

Strava combines fitness tracking with social networking, fostering a unique community experience.

The platform offers a freemium model, attracting a wide range of users globally.

Strava's compatibility with most GPS devices enhances its accessibility and user base.

Upsides

Partnership with Apple Fitness+ expands Strava's reach and user engagement.

Integration with Mibro Fit enhances user experience and social connectivity.

Growing trend of virtual fitness challenges aligns with Strava's community-driven events.

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