WPP Media | Director, Brand Analytics (Media Futures Group) at WPP

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Media, AdvertisingIndustries

Requirements

Embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
Ability to drive and oversee multiple strategic initiatives aligned with long-term organizational vision
Capability to quantify and measure success of executions and deliver insights for innovation
Experience strategically overseeing multiple teams and/or workstreams, ensuring alignment with organizational objectives
Skills in critical thinking to guide the Brand Analytics department in Japan in addressing complex issues

Responsibilities

Develop a comprehensive understanding of marketing plans and objectives to support client teams in building robust measurement, testing, and learning plans
Provide oversight and strategic direction for all client-side measurement relationships, ensuring maximum satisfaction and value
Lead effective communication and collaboration with measurement partners to ensure successful campaign measurement
Guide the entire Brand Analytics department in Japan in addressing unforeseen challenges
Collaborate with client teams to define key questions for evaluating campaign performance and leverage data sources to provide actionable insights
Work with the broader analytics team to adopt new methodologies, techniques, tools, and systems that drive “best in class” analytical capabilities
Drive technical strategy, ensuring the use of cutting-edge tools and techniques across teams and adherence to best practices
Spearhead the design and development of innovative measurement tools, managing the process through to global delivery and implementation

Skills

Key technologies and capabilities for this role

Brand AnalyticsMedia StrategyData AnalysisAIMarketing Analytics

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Brand Analytics role?

This information is not specified in the job description.

Is this Director, Brand Analytics position remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Director, Brand Analytics role?

The role requires skills in strategic planning and vision development for marketing measurement, client relationship oversight, and cross-functional leadership with measurement partners.

What is the company culture like at WPP Media?

WPP Media fosters a culture of creativity, belonging, and continuous learning, emphasizing core values like being extraordinary through collective leadership, creating open environments by balancing people and client experiences, and leading optimistically by championing growth.

What makes a strong candidate for this Director role?

Strong candidates will have experience driving strategic initiatives, quantifying success through analytics, overseeing teams and workstreams, and leading client engagements with a focus on innovation and alignment with organizational goals.

WPP

Global marketing and communications services provider

About WPP

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

London, United KingdomHeadquarters

2015Year Founded

IPOCompany Stage

Consulting, Social ImpactIndustries

10,001+Employees

Risks

Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.

Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.

Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

Differentiation

WPP excels in creative transformation, combining creativity with data and technology.

The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.

WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

Upsides

Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.

Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.

Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

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