Website Marketing Manager at Dollar Tree

Chesapeake, Virginia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

Bachelor’s degree required; MBA or advanced degree preferred
6+ years of progressive experience in digital marketing, with at least 2+ years in a leadership or management role
Demonstrated ability to develop and execute digital content strategies that drive measurable business results
Strong leadership skills with the ability to guide, mentor, and inspire a team

Responsibilities

Own and drive the overall website and app marketing strategy to achieve key KPIs such as revenue, conversion, revenue per visitor, bounce rate, and return rate
Prioritize and manage schedules that balance strategic initiatives with intake requests from cross-functional stakeholders
Oversee the planning of website and app marketing content to ensure alignment with department calendars and go-to-market strategies
Maintain and communicate the website/app calendar, ensuring visibility and alignment across teams
Lead the end-to-end process of content development, from conceptualization through deployment and analysis, by guiding collaboration with merchants, designers, copywriters, and web developers
Ensure accurate execution of content testing, scheduling, and deployment by setting standards, processes, and quality controls
Direct and optimize A/B testing and personalization strategies, leveraging tools and insights to maximize performance against KPIs
Partner with IT to prioritize new functionality and enhancements that improve customer experience and support business goals
Integrate website and app strategies into omni-channel campaigns in collaboration with marketing teams, while supporting monetization opportunities across digital platforms
Oversee performance analysis and reporting, leveraging insights to refine strategies and inform future planning
Stay ahead of industry trends by monitoring best practices, emerging technologies, and competitive benchmarks, and proactively recommend innovations to drive channel growth

Skills

A/B Testing

Personalization

Omnichannel Marketing

Website Optimization

App Optimization

Data Analysis

User Experience

Conversion Optimization

Digital Strategy

Merchandising Alignment

Dollar Tree

Value retailer offering low-cost everyday items

About Dollar Tree

Dollar Tree operates over 8,000 stores and 25 distribution centers, providing a variety of products such as party supplies, home décor, health and beauty items, seasonal goods, and food at low prices. The company sources its merchandise globally, allowing it to offer high-value items that appeal to customers looking for affordable everyday and holiday essentials. Unlike many retailers, Dollar Tree maintains a strict pricing model where most items are priced at one dollar, which helps attract a diverse customer base. The company's goal is to adapt to market changes while ensuring customer satisfaction through a dedicated workforce and creative strategies.

Chesapeake, VirginiaHeadquarters

1986Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees