Web Strategist at Clio

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal Tech, Technology, MarketingIndustries

Requirements

4+ years experience in a growth/performance web strategy, or demand generation role, ideally in SaaS or B2B environments
Excellent communication and stakeholder management skills; able to influence and navigate competing priorities
Track record of leading multiple complex projects independently, from scoping to delivery, with measurable impact
Comfort making decisions with imperfect information
Strong communication and interpersonal skills
In-depth experience with web analytics tools, such as Google Analytics, Amplitude Analytics, etc
Knowledge of web tracking and attribution
Experience using marketing automation tools (Marketo preferred)
Knowledge of software-as-a-service (SaaS) and common performance metrics
Serious bonus: Experience in B2B SaaS, especially SMB SaaS
Serious bonus: Legal industry knowledge and/or experience
Serious bonus: Familiarity with Amplitude Analytics, Dream Data, and Looker
Serious bonus: Experience with Heat mapping software (Mouseflow, Hotjar, Crazy Egg) and testing software (Google Optimize, Optimizely)
Serious bonus: Experience working in a sales-led SaaS organization

Responsibilities

Manage regional instances of the global website and overall landing page strategy, aligning with Clio’s business objectives, customer needs, and competitive landscape to drive growth and maximize conversion across key audience segments
Own the strategy and execution of GTM campaigns across multi-region marketing web properties to serve as high-performing demand generation engines, ensuring alignment and collaboration with regional Demand Generation Managers
Own and facilitate brainstorms, planning page flows, including submitting briefs for high-impact digital marketing initiatives, including microsites, website sections, and campaign landing pages, collaborating cross-functionally with marketing design, web development, growth, content, and PMM teams
Monitor market trends to ensure strategies remain innovative and competitive
Work with the CRO Manager to execute and iterate regional tests to gather valuable insights and validate design decisions
Monitor success through analytics to recommend solutions
Conduct website audits and generate user experience, strategy, and user interface improvements and recommendations
Support the implementation of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and non-branded keywords, driving organic traffic growth, alongside our in-house SEO content team across all regions
Partner with the Content and SEO team to ensure SEO best practices are integrated into every web project from conception to launch
Use analytics tools such as Google Analytics to track campaign performance, identify trends, and optimize strategies
Oversee the monitoring and reporting of web and digital metrics related to regional web properties to inform strategy

Skills

Website Strategy

GTM Campaigns

Landing Page Strategy

Conversion Rate Optimization

CRO

Demand Generation

Cross-functional Collaboration

Digital Marketing

Microsites

Market Trends

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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