Adobe

Web Analytics Specialist

Lehi, Utah, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Web Analytics, Data & AnalyticsIndustries

Requirements

Candidates should possess a Bachelor’s degree or equivalent experience in Data Analytics, Business Analytics, Marketing, Computer Science, or a related field, and a minimum of three years of experience in web analytics and digital analytics. Strong proficiency in Adobe Analytics, Analysis Workspace, Adobe Customer Journey Analytics, and Excel is required.

Responsibilities

The Web Analytics Specialist will understand Adobe’s B2B business strategy and web metrics, support web’s global RTB and T&O performance reviews, monitor and analyze web traffic data and user behavior, generate reports and presentations, conduct thorough analyses on website performance and A/B testing results, recommend actionable improvements, collaborate with Web PM, SEO, and Marketing to optimize website performance, and ensure data accuracy and compliance.

Skills

Adobe Analytics
Analysis Workspace
Adobe Customer Journey Analytics
Excel
Data Analysis
Web Analytics
Digital Analytics
A/B Testing
Web Performance Monitoring
Reporting
Data Governance

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

Key Metrics

San Jose, CaliforniaHeadquarters
1994Year Founded
$668.9MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, DesignIndustries
10,001+Employees

Benefits

Company Equity
401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.
Open-source alternatives may attract users away from Adobe's subscription model.
Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.
Adobe's subscription model includes special pricing for students, teachers, and businesses.
Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.
Remote work boosts demand for Adobe's cloud-based document management solutions.
AR's popularity in marketing benefits Adobe's 3D and AR tools.

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