Senior Marketing Analytics Manager
Recorded Future- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree or equivalent experience in Data Analytics, Business Analytics, Marketing, Computer Science, or a related field, and a minimum of three years of experience in web analytics and digital analytics. Strong proficiency in Adobe Analytics, Analysis Workspace, Adobe Customer Journey Analytics, and Excel is required.
The Web Analytics Specialist will understand Adobe’s B2B business strategy and web metrics, support web’s global RTB and T&O performance reviews, monitor and analyze web traffic data and user behavior, generate reports and presentations, conduct thorough analyses on website performance and A/B testing results, recommend actionable improvements, collaborate with Web PM, SEO, and Marketing to optimize website performance, and ensure data accuracy and compliance.
Software solutions for content creation and marketing
Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.