Nielsen

VP, Pet Insights

Chicago, Illinois, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Consumer Insights, Pet IndustryIndustries

VP, Pet Insights

Employment Type: Full-time Location Type: Remote Salary: $140,000 - $170,000 (Market-competitive, actual salary may vary based on experience, qualifications, skills, and location. May be eligible for sales-based incentive or performance-based bonus.)


Company Description

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.


Position Overview

NIQ is seeking a VP, Pet Insights to drive the company's Customer Success Industry Insights mission. This role is responsible for delivering thought leadership and ensuring the on-target delivery of the team's KPIs.


Responsibilities

  • Lead, guide, coach, and develop a team of analytics/insights associates, providing timely feedback and recognition to ensure high standards of performance and professional competencies.
  • Partner closely with cross-functional peers to elevate the customer experience.
  • Help team members develop probing skills to identify and uncover the most important business questions for their clients and hold the team accountable for quality insights.
  • Participate in client meetings to provide top-tier Food Industry perspective, trends, and opportunities.
  • Synthesize market research and trends into new insights and recommendations, presented in a compelling story for client presentations.

About You

  • You are a practitioner in the Pet industry with knowledge and connections among retailers and brands.
  • You confidently speak to industry issues, consumer trends, and the needs of industry players.
  • You enjoy presenting and are energized by engaging large and senior-level audiences.
  • You possess top-notch communication skills, able to interweave strategic points, engaging stories, and key data points to craft a compelling narrative.
  • You are comfortable utilizing insights and analytics and view them as a key component of product development, brand management, marketing, and merchandising.

Qualifications

  • 10+ years of experience creating CPG insights, specifically focused on Pet Care manufacturers and/or retailers.
  • Proven experience leading teams and the ability to coach others in data analysis.
  • Strong stakeholder management skills and experience working with complex client relationships.
  • Demonstrated understanding of how data analytics can drive brand building, marketing, retail merchandising, and innovation.
  • Experience working with syndicated data tools (e.g., NielsenIQ, Circana, or similar panel/scan data).
  • Proven track record of building client engagement.
  • Bachelor’s or Master’s Degree.

Additional Information & Benefits

Working Environment: Flexible working environment.

US Benefits:

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.

Other Benefits:

  • Volunteer time off.
  • LinkedIn Learning.
  • Employee Assistance Program (EAP).
  • Industry-leading parental leave.
  • Life insurance.
  • Education support.

Skills

Industry Knowledge
Consumer Trends
Client Presentation
Market Research
Storytelling
Analytics
Pet Industry
Retailer and Brand Connections
Communication Skills
Strategic Thinking

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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