Market & Competitive Intelligence Manager
LivePerson- Full Time
- Junior (1 to 2 years)
The Sr. Manager, Competitive & Market Intelligence should have a Bachelor’s degree and possess at least 8 years of experience in competitive intelligence, market research, or related fields. Strong analytical skills and the ability to interpret complex data are essential, along with experience conducting market research and competitive analysis. Knowledge of the Skilled Nursing and Senior Living markets is highly desirable, as is experience with customer interviews and survey development.
This role involves conducting thorough research into PointClickCare’s target markets, collaborating with internal resources to define competitive intelligence needs, leading research and providing actionable recommendations based on data analysis, developing market research and scenario-based analysis, integrating historical data and strategic market movements, collaborating with various teams to define strategic projects, working with customers to identify product strengths and weaknesses, conducting win/loss analysis, identifying new business opportunities, and delivering competitive intelligence content to stakeholders. The individual will also provide guidance to sales and marketing teams and manage competitive intelligence coverage across relevant markets.
Cloud-based EHR solutions for senior care
PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.