(US) Sr. Manager, Competitive & Market Intelligence

Position Overview

• Location Type:
• Job Type: Full-Time
• Salary:

PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.

At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose. Join us and be part of a team that is making a real impact. To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

The Sr. Manager, Competitive & Market Intelligence is responsible for the discovery, consolidation, and communication of key trends, opportunities, threats, and implications related to PointClickCare’s Skilled Nursing and Senior Living markets and competitive environment. This individual will leverage knowledge gained to summarize data findings, regularly inform key internal stakeholders of current trends and market activities, and present recommendations to marketing, sales, product management, and senior management to support business and product strategy decisions.

Key Responsibilities

• Conduct thorough research into the PointClickCare target markets, Skilled Nursing and Senior Living, leveraging media releases, publications, promotional materials, online resources, and customer interviews as content sources.
• Collaborate with internal resources to define Competitive Intelligence needs for PointClickCare.
• Lead and provide actionable recommendations based on:
  • Analysis of internal and external business issues and environmental factors.
  • Assessment of available data and determination of knowledge gaps.
  • Translating data into trends with estimated business impact.
• Develop market research and scenario-based analysis to enhance strategic decision-making and support recommendations for the Senior leadership team.
• Integrate historical industry data trend analysis, high-level strategic market movements, and campaign initiatives to develop and support product and pricing forecasts.
• Collaborate with Key Account Management, Business Development, and Product teams to define and deliver strategic projects.
• Work with customers to identify weaknesses and strengths of our products and services and develop surveys to capture and quantify market information.
• Work with sales/AM teams and customers/prospects to develop win/loss analysis and help the company have better success in converting leads.
• Identify and develop business analysis of new and innovative opportunities for organic growth.
• Deliver Competitive Intelligence content and facilitate knowledge sharing amongst internal/external stakeholders and teams.
• Manage competitive info related to both product- and market activities, including development and maintenance of sales-enablement resources (e.g., Competitive Battlecards).
• Offer guidance and share knowledge with sales and marketing to identify differentiated value propositions for various solutions and offerings.
• Expand the competitive intelligence coverage across the Home Health and Acute & Payer (A&P) markets.
• Manage market research projects.