VP of Marketing at Smartling

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Localization, Translation Technology, SaaSIndustries

Requirements

Senior-level experience developing and achieving successful marketing strategies for a fast-growing innovative AI company
5+ years in executive, managerial, or people leadership capacities, or equivalent entrepreneurship roles
A process-oriented and data-driven approach to building awareness and consideration at the top of the funnel and conversions throughout
Experience playing a key role in defining exceptional brands
Demonstrated ability in brand storytelling and messaging that shows the value of our platform, team, and customers
Demonstrable experience designing and implementing successful marketing campaigns
Ability to maintain highly strategic thinking and thrive in a high-growth, entrepreneurial, and ambiguous environment
Clear, concise, and compelling communication (visual, verbal, and written) skills
Proven ability to lead through influence
Proven success in accelerating sales growth by supporting Sales and Engagement teams

Responsibilities

Define, drive, and deliver marketing KPIs
Take responsibility for the annual marketing plan, strategy, and team
Lead marketing forecasting and planning to optimize conversions across all channels
Manage execution of plans across functions and teams as needed to meet business objectives and drive success stories
Prioritize goals and drive your team and agencies to get the job done
Ensure sufficient internal communication and awareness of programs with Product, Sales, and other teams
Develop and manage the marketing budget, and recommend appropriate marketing strategies and investments across all channels
Serve as a member of the Leadership team to help shape Smartling's vision, strategy and plans to maintain leadership in the localization industry
Stay ahead of industry trends, competitor activities, and customer preferences to inform marketing strategies and refine product positioning
Support Smartling’s HR and Recruiting functions by showcasing our company culture and forecasting hiring needs for the marketing department

Skills

Key technologies and capabilities for this role

Marketing StrategyKPIsMarketing PlanningForecastingBudget ManagementTeam LeadershipCross-Functional CollaborationIndustry Trends AnalysisProduct PositioningDemand Generation

Questions & Answers

Common questions about this position

Is this VP of Marketing position remote?

Yes, the position is remote.

What is the salary for the VP of Marketing role?

This information is not specified in the job description.

What experience is required for this VP of Marketing position?

Candidates need senior-level experience developing successful marketing strategies for a fast-growing AI company, 5+ years in executive or leadership roles, and a data-driven approach to marketing.

What is the company culture like at Smartling?

Smartling is a purpose-driven team dedicated to breaking down language barriers worldwide, operating as a profitable, fast-growing company backed by Battery Ventures in a high-growth, entrepreneurial environment.

What makes a strong candidate for the VP of Marketing role?

A strong candidate has proven leadership in marketing for AI companies, experience defining brands and running successful campaigns, and the ability to thrive in ambiguous, high-growth settings while leading teams and influencing stakeholders.

Smartling

Translation management platform for global content

About Smartling

Smartling provides a translation management platform that helps businesses localize their content for different languages and cultures. The platform operates on a subscription basis, allowing clients to manage all their translation projects from a single dashboard. It offers professional translation services for various languages, ensuring that the content is not only accurate but also culturally relevant. Additionally, Smartling includes data analytics features that help clients measure the quality and cost of their translations. What sets Smartling apart from its competitors is its combination of advanced technology and a network of professional translators, which enhances the quality of translations. The goal of Smartling is to streamline the translation process for businesses, making it easier for them to communicate effectively with a global audience.

New York City, New YorkHeadquarters

2009Year Founded

$221MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Remote Work Options

401(k) Company Match

Health Insurance

Flexible Paid Time Off

Wellness Program

Employee Referral Bonus

Professional Development Budget

Company Equity

Paid Holidays

Parental Leave

Bonus

Risks

Increased competition from AI startups could threaten Smartling's market share.

Rapid AI development may render Smartling's technology obsolete if not continuously updated.

Dependency on partnerships like ServiceNow may pose risks if synergies aren't realized.

Differentiation

Smartling's AI-driven platform offers human-quality translations at reduced costs and faster speeds.

The company integrates with platforms like ServiceNow to automate content localization efficiently.

Smartling's secure translation portal ensures high-quality, on-brand translations for enterprises.

Upsides

Smartling achieved 40% growth amid an industry downturn, showcasing its effective AI solutions.

Integration with Akeneo benefits e-commerce by speeding up localization and reducing costs.

Winning the Best Machine Translation Solution award highlights Smartling's leadership in AI translation.

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