VP of Marketing at Valora

Pleasanton, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Proven expertise in product marketing, preferably in B2B SaaS with a strong understanding of the Salesforce ecosystem
Experience driving low-cost, high-impact marketing strategies leveraging organic growth, partner marketing, and community-driven initiatives
Deep familiarity with Salesforce, its ecosystem, and how to effectively market to Salesforce professionals and partners
Dynamic and hands-on leadership to develop and execute strategic marketing plans
Ability to drive channel marketing efforts targeting Salesforce employees and System Integrators (SIs)

Responsibilities

Own messaging, positioning, and go-to-market strategies for the product suite
Develop compelling narratives that communicate the value proposition to Salesforce users, System Integrators, and enterprise customers
Execute scalable, cost-effective strategies to generate pipeline and drive customer acquisition, emphasizing organic marketing, community engagement, and partner-led motions
Develop and expand relationships with Salesforce teams and System Integrators, positioning solutions as a critical tech stack component and driving co-marketing opportunities
Create high-impact content including case studies, whitepapers, webinars, and community-driven resources to establish Valorx as a category leader in the Salesforce ecosystem
Build and nurture a strong base of customer advocates to amplify the brand and drive referrals
Measure marketing performance, analyze data, and refine campaigns to maximize ROI
Serve as internal advocate for the customer journey, working cross-functionally to remove barriers and optimize touchpoints for engagement, adoption, and retention
Build brand awareness, drive demand, and strengthen position within the Salesforce ecosystem

Skills

Salesforce

Product Marketing

Demand Generation

Go-to-Market

Messaging

Positioning

Channel Marketing

Organic Marketing

Community Engagement

Partner Marketing

Valora

Self-custody crypto wallet on Celo blockchain

About Valora

Valora offers a self-custody crypto wallet that gives users full control over their digital assets and operates on the Celo blockchain for fast and secure transactions. Users can send, swap, collect, and purchase digital goods, making it a versatile tool for everyday crypto use. Valora stands out by focusing on user autonomy and security, providing a free app with optional premium features and generating revenue through transaction fees and stablecoin returns. The company's goal is to democratize financial opportunities and enhance financial literacy, making cryptocurrency accessible to everyone.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$19.5MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

11-50Employees

Benefits

Stock options

Health coverage

Flexible time off

Parental leave

Growth & development workshops

Risks

Increased competition from platforms like Cryptohunt could attract Valora's potential user base.

Integration of Mento assets into Opera Mini Wallet may divert users from Valora.

Celo 2.0 roadmap changes may require Valora to adapt, causing resource challenges.

Differentiation

Valora offers a self-custody wallet, giving users full control over digital assets.

The wallet operates on the Celo blockchain, ensuring fast, secure, and low-cost transactions.

Valora's user-friendly interface makes crypto accessible even on basic smartphones.

Upsides

Integration with Opera Mini Wallet could expand Valora's user base in Africa.

Collaboration with Arigallery aligns with the growing trend of NFTs, attracting art enthusiasts.

Celo's new brand identity could enhance Valora's visibility within the ecosystem.

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