[Remote] VP of Marketing at Chainalysis

New York, New York, United States

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$287,500 – $325,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, TechnologyIndustries

Requirements

15+ years of experience in marketing supporting a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products
Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
Experience overseeing demand generation function, as well as experience working in support of an Enterprise solutions salesforce
Experience leading a field marketing function, inclusive of customer marketing
Excellent leadership and team management skills
Strong communication and interpersonal skills
Ability to work effectively in a fast-paced and dynamic environment
Strategic thinker with the ability to translate strategy into actionable plans
Located on the East Coast

Responsibilities

Build & Scale Demand Generation for Revenue Growth: Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale
Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration
Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage
Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts
Transform Field & Digital Marketing into a Revenue Machine: Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs
Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations
Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale
Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent
Drive Marketing-Sales Alignment & Accountability: Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps
Implement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed deals
Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels
Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact

Skills

Demand Generation

Predictive Analytics

Marketing Automation

ABM

Performance Marketing

Paid Media

Field Marketing

Digital Marketing

Events

Webinars

Chainalysis

Cryptocurrency investigation and compliance solutions

About Chainalysis

Chainalysis provides tools and services for investigating and ensuring compliance in the cryptocurrency space. Their products help law enforcement agencies, regulators, and businesses identify and prevent illegal activities involving digital currencies. The company offers subscription-based software solutions that deliver actionable intelligence and analytics, allowing clients to maintain the integrity of their financial operations. Unlike many competitors, Chainalysis focuses specifically on building trust in blockchain technology by promoting transparency and security in cryptocurrency transactions.

New York City, New YorkHeadquarters

2014Year Founded

$522MTotal Funding

SERIES_FCompany Stage

Government & Public Sector, Fintech, Crypto & Web3Industries

501-1,000Employees

Risks

Stablecoin rise threatens traditional remittance services, impacting Chainalysis' financial sector clients.

Blockchain security vulnerabilities challenge Chainalysis' comprehensive security solutions.

Persistent use of crypto mixers complicates Chainalysis' tracking and prevention efforts.

Differentiation

Chainalysis offers comprehensive anti-money laundering software for Bitcoin businesses.

Its REACTOR tool visualizes data and identifies offenders in cryptocurrency transactions.

Chainalysis provides real-time API for transaction-based risk scoring and compliance.

Upsides

Rising stablecoin adoption increases demand for Chainalysis' blockchain analytics.

Public-private partnerships in crypto crime prevention boost Chainalysis' investigative tool demand.

Emerging markets like Syria offer new opportunities for Chainalysis' compliance services.

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