VP of Brand & Communications at Redesign Health

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health TechnologyIndustries

Requirements

At least 8 years of work experience, with at least 5 years in a marketing, brand, or communications role (inferred from incomplete sentence)

Responsibilities

Own global Redesign brand and messaging: refine core brand and messaging as required, ensure reflection across all company assets including website and interpersonal interactions, create resources for consistent high-caliber brand usage with investors, partners, and founders
Build an internal “brand intelligence hub” that tracks perceptions of Redesign and portfolio brands across media
Drive market leadership: position Redesign Health as the authoritative voice in healthcare AI through creation and distribution of high-quality strategic content and market-shaping perspectives demonstrating healthcare innovation expertise
Lead global communications strategy: drive strategic communications and media relations across key global markets to showcase unique value proposition, operational expertise, and market-defining success via digital channels (e.g., website, LinkedIn), earned media, and in-person channels (e.g., conferences)
Host founder and partner events: host events to amplify the Redesign brand, engage founders, investors, and partners; co-host with significant brands like VCs for credibility and cost reduction
Support portfolio communications: amplify portfolio company successes to demonstrate Redesign's ability to accelerate healthcare innovation; guide companies through critical communications moments, balancing high-quality communications with AI efficiencies
Build an AI-native marketing function: lead an AI-powered brand and communications function overseeing all brand touch points; experiment with and deploy AI-native approaches to content creation, distribution, and analytics
Establish thought leadership, strategic content, and executive platforms; lead impactful media relations; build relationships with media, partners, and industry influencers; ensure consistent and authentic brand reflection across assets, digital channels, events, and market interactions

Skills

Key technologies and capabilities for this role

Brand StrategyCommunicationsMessagingMedia RelationsThought LeadershipContent StrategyAIEvent ManagementHealthcare InnovationStakeholder Relationships

Questions & Answers

Common questions about this position

What is the salary for the VP of Brand & Communications role?

The salary is $216K.

Is this position remote or hybrid?

The position is hybrid.

What are the key responsibilities for this role?

Key responsibilities include owning the global brand and messaging, driving market leadership through strategic content in healthcare AI, and leading global communications strategy with media relations.

What is the company culture like at Redesign Health?

Redesign Health values grit, technical excellence, and teamwork, seeking builders who share their ambitious vision to create breakthrough innovations in global health technology.

What makes a strong candidate for this VP role?

Strong candidates excel at building relationships with media, partners, and influencers, are energized by shaping a transformative brand, and have experience leading AI-powered brand functions in healthcare innovation.

Redesign Health

Creates and scales healthcare companies

About Redesign Health

Redesign Health creates and scales new healthcare companies to address significant health challenges. They identify needs in the healthcare sector and build businesses from the ground up, focusing on both patients and healthcare providers. Their process involves thorough research and leveraging a network of over 200 relationships within the industry to inform their ventures. Unlike traditional investors, Redesign Health actively recruits top-tier founders to lead these new companies, ensuring they have the potential for substantial growth. The company generates revenue through the healthcare services provided by its portfolio companies and through potential exits like acquisitions or public offerings. Their goal is to improve human health by rapidly advancing innovative solutions in the healthcare market.

New York City, New YorkHeadquarters

2018Year Founded

$479MTotal Funding

LATE_VCCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Full medical, dental, and vision coverage with no monthly contribution for you and your dependents (for all of our plans!)

Quarterly in-home house cleaning

$50 a month wellness stipend

401K match

Student loan repayment contribution

Tax preparation services

Unlimited PTO

An annual 2-week company-wide winter break

2 months sabbatical after 4 years

Reimbursements to Spotify & Headspace

16 week full paid parental leave

Maven Clinic access with $10k lifetime contributions to fertility & adoption services

Diaper subscription service & summer camp reimbursement program

Risks

Increased competition from hospital-backed startups could challenge market position.

Internal competition among portfolio companies may dilute focus and resources.

Pressure for rapid scaling from significant investments could lead to strategic missteps.

Differentiation

Redesign Health creates companies from scratch, not just investing in existing ones.

They leverage extensive industry relationships to identify and address healthcare challenges.

Their model involves ideating, building, and scaling healthcare companies rapidly.

Upsides

Secured $175 million to scale operations, showing strong investor confidence.

Focus on geriatric mental health aligns with growing senior population needs.

Launch of specialized startups like Sounder Benefits highlights niche market opportunities.

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