Fetch

VP, Industry Lead, Food & Beverage

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Food & Beverage, Biotechnology, Marketing, Loyalty ProgramsIndustries

VP, Industry Lead, Food and Beverage

Position Overview

Fetch is reshaping how brands and consumers connect in the marketplace. We are seeking a dynamic VP, Industry Lead, Food and Beverage to report directly to the General Manager. This role is responsible for managing individual contributors, achieving quota by nurturing existing relationships and initiating new relationships among partners. You will manage a team of new business sales professionals and account managers who are jointly responsible for achieving quota.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

About Fetch

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

Fetch is backed by investments from SoftBank, Univision, and Hamilton Lane, and partners with companies ranging from challenger brands to Fortune 500 companies. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools — especially AI — to drive smarter, faster work. We welcome learners who move fast, challenge the status quo, and shape what’s next. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

Role Responsibilities

  • Manages the identification, creation, and management of key account/business relationships with select partners and prospective partners to offer and/or develop solutions, which may include complementary products/services to produce revenue-generating opportunities for the company.
  • Oversee industry sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership.
  • Manage teams in the Partner and Account tracks. Guide teams and hold them accountable for progress to quota and other pillars of success in sales.
  • Make personnel/headcount decisions (including hiring, termination, and PIPs) quickly and decisively, taking into account feedback of direct manager, team members, partners, and cross-functional internal partners.
  • Provide tailored coaching, guidance, and feedback to partner professionals in sales functions and account professionals in account-management functions.
  • Direct sales professionals to work efficiently to expand influence across targeted accounts.
  • Works collaboratively with senior members of cross-functional teams including legal, finance, and marketing to drive positive risk/relationship management for accounts within the industry.

Minimum Requirements

  • 5+ years of direct people management experience and direct digital media sales experience.
  • Relevant experience within the Food and Beverage industry and commensurate enterprise clients with a strong network within the industry, or established connections.
  • Experience selling to brands on the vendor side is required.
  • Proficiency with Salesforce and Excel.

Preferred Requirements

  • Direct experience within the Food and Beverage industry is a plus.
  • Proven success in ensuring that Partner and Account Managers reporting to you are meeting or exceeding their key performance indicators and revenue targets.

Skills

Sales Management
Business Development
Client Relationship Management
New Business Acquisition
Team Leadership
Strategic Planning
AI
Adaptability
Critical Thinking

Fetch

On-demand delivery service for local products

About Fetch

Fetch Delivery Inc. provides on-demand delivery services to individual consumers and local businesses in Santa Fe, NM, and Boulder, CO. Customers can order a variety of products, including groceries, pharmacy items, meals, pet supplies, and more, sourced from hundreds of local businesses. Once an order is placed, Fetch's drivers pick up the items and deliver them directly to the customer's home. The company differentiates itself by focusing on local partnerships and offering a wide range of products, while also providing flexible earning opportunities for drivers. Fetch's goal is to meet the growing consumer demand for convenience and time-saving solutions in the local delivery market.

Irvine, CaliforniaHeadquarters
2013Year Founded
$9.2MTotal Funding
DEBTCompany Stage
Automotive & Transportation, Consumer Software, Consumer GoodsIndustries
11-50Employees

Benefits

Stock options
401k match
Medical, dental, & vision
Pet insurance
Education reimbursement
Flexible PTO
Parental leave
Flexible work schedule
Hybrid work environment

Risks

Increased competition from DoorDash and Uber Eats could overshadow Fetch's market presence.
Rising operational costs may impact Fetch's profitability as it scales delivery services.
Potential regulatory changes in gig economy labor laws could affect Fetch's business model.

Differentiation

Fetch offers a unique receipt-scanning rewards app, enhancing customer loyalty and engagement.
Fetch Delivery specializes in hyper-local delivery, focusing on Santa Fe and Boulder areas.
Fetch integrates AI and ML to optimize delivery logistics and improve user experience.

Upsides

Fetch raised $50 million from Morgan Stanley, indicating strong financial backing and growth potential.
Fetch's appointment of a former Uber executive as CFO strengthens its leadership team.
Fetch's use of AI and gamification can boost user engagement and retention.

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