VP, Creative & Content

Employment Type: Full time

Position Overview

Become a part of our caring community and help us put health first. The VP, Creative & Content will lead the strategic vision and execution of creative and content development across all marketing initiatives, ensuring a best-in-class, insight-driven approach that enhances brand storytelling, consumer engagement, and business growth.

The VP, Creative & Content will ensure all creative and content initiatives align with the company’s brand strategy and business objectives while optimizing efficiency, scalability, and impact. This role requires a visionary leader who can elevate storytelling, drive innovation, and create compelling brand experiences that resonate across diverse audiences, platforms, and channels. This executive will oversee a high-impact team of creative, content, and production experts, managing multiple direct reports.

Key Responsibilities

Creative & Brand Excellence

• Lead the creative vision and execution for all marketing and brand initiatives, ensuring a unified and compelling presence across all channels.
• Oversee brand storytelling, advertising, design, and campaign creative development to drive deep consumer engagement.
• Ensure all creative work aligns with brand identity, voice, and business objectives while fostering innovation.
• Guide the development of high-impact creative assets for integrated marketing campaigns, sponsorships, activations, and partnerships.

Content Strategy & Production

• Build a content studio to produce compelling and engaging content across digital, social, video, print, and experiential platforms.
• Develop and execute a comprehensive content strategy that drives consumer engagement, thought leadership, and brand affinity.
• Ensure seamless integration of content into omnichannel marketing efforts, optimizing storytelling for different audiences and platforms.
• Leverage insights and data to refine content strategies, measure impact, and optimize performance.

Agency Operations & Offshore Resources

• Lead agency operations and vendor management, ensuring seamless collaboration with external partners while optimizing efficiency.
• Oversee offshore creative and content production resources to scale high-quality execution while managing costs effectively.
• Implement processes and workflows that drive efficiency, quality control, and consistency across all creative and content initiatives.

Leadership & Cross-Functional Collaboration

• Directly manage and develop a team of three AVPs, fostering a culture of creativity, innovation, and operational excellence.
• Partner with Brand, Growth, CLM, Design, and Consumer Insights, and others to ensure creative and content efforts align with overarching marketing strategies.
• Work closely with business unit leaders, executive stakeholders, and external agencies to bring brand and marketing initiatives to life.
• Establish a Creative & Content Center of Excellence that sets the standard for best practices, innovation, and efficiency in creative execution.

Performance & Innovation

• Leverage consumer insights, market research, and analytics to inform creative and content strategies.
• Implement performance measurement frameworks to assess creative effectiveness and optimize campaigns.
• Stay ahead of emerging trends in design, content, storytelling, and digital engagement, ensuring the company remains at the forefront of brand marketing.
• Drive the adoption of AI, automation, and MarTech solutions to enhance creative production and content personalization at scale.

Use your skills to make an impact!

Qualifications

• 15+ years of creative leadership experience in brand marketing, advertising, content strategy, or related fields, preferably within healthcare, insurance, or regulated industries.
• Proven ability to lead high-performing creative, content, and production teams in a fast-paced, matrixed environment.
• Expertise in brand storytelling, advertising, design.