Headway

Creative Director

New York, New York, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Healthcare, Biotechnology, HealthTechIndustries

Requirements

Candidates should have 5+ years of experience as a Creative Director with a portfolio showcasing impactful, boundary-pushing creative work. Demonstrated experience managing creative teams of 10+ people and executing major rebrands or brand evolutions with quantifiable business impact and market differentiation is required. Combined agency and in-house experience within a Series C/D+ startup environment, preferably in healthcare, wellness, or mission-driven companies, is also necessary. Exceptional artistic vision, design sensibilities, and meticulous attention to detail, aesthetics, and brand consistency are essential.

Responsibilities

The Creative Director will lead and scale a world-class creative team, including brand design, copy, video production, campaign development, and Creative Ops. They will own the creative and brand foundation, including identity systems, templates, and campaign frameworks. This role involves translating business objectives and brand goals into actionable creative strategies and executions, driving brand and creative initiatives to tell compelling stories for Headway in partnership with executive, marketing, and product leadership. Additionally, the Creative Director will partner with Product Design to maintain brand cohesion across all key touchpoints in marketing and product.

Skills

Brand Storytelling
Growth Campaigns
Brand Identity
Product Marketing
User Acquisition
Provider Engagement
Brand Awareness
Creative Systems
Campaigns

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters
2019Year Founded
$318.1MTotal Funding
LATE_VCCompany Stage
HealthcareIndustries
1,001-5,000Employees

Benefits

Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible Paid Time Off
Employee Assistance Program (EAP)
Training and professional development

Risks

Increased competition from platforms like BetterHelp and Talkspace.
Potential backlash from professionals feeling undervalued by Headway's platform.
Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.

Differentiation

Headway simplifies finding and paying for therapy with an insurance-accepting provider network.
It reduces administrative burdens for mental health professionals, enhancing focus on patient care.
Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.

Upsides

Raised $100M in Series D to expand into Medicare Advantage and Medicaid.
Partnerships with Cigna and Blues plan to expand services to all 50 states.
Growing demand for telehealth services boosts Headway's market potential.

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