Client Strategy Manager
YipitDataSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Influencer Marketing, Marketing TechnologyIndustries
Requirements
- Senior leadership experience in scaling strategic excellence in influencer and social media marketing
- Ability to lead and mentor a team of Strategists, including Associate Directors and Senior Strategists
- Strategic visionary mindset with hands-on client partnership and team-building skills
- Passion for shaping the future of creator-led marketing and maximizing customer value through technology and services
- Expertise in influencer and social marketing across industries and platforms, including market trends, performance metrics (CPE, CPM, ER, ROI), and data-driven optimization
- Strong collaboration skills with Sales, Account Management, Product, and Marketing leadership
- Knowledge of social platforms (Meta, TikTok, LinkedIn, YouTube, Pinterest) and creator economy trends
- Executive-level support capabilities for client engagements, workshops, reviews, and proposals
Responsibilities
- Define and evolve strategic frameworks, playbooks, and benchmarks for influencer and social marketing
- Guide outcome-driven strategies for top-tier client accounts and new business opportunities
- Translate market trends and client performance insights into scalable best practices
- Provide executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans
- Partner with Sales, Customer Success, and Services teams to build winning proposals and strategies driving revenue outcomes
- Leverage data and performance metrics to inform and optimize client strategies
- Recruit, lead, mentor, and ensure accountability for a high-performing team of Strategists
- Lead prioritization, performance reviews, and resourcing across client portfolios and new business
- Collaborate with Product, Data, and Marketing leaders to align strategy with business objectives
- Represent the Strategy function internally and externally, modeling company values
- Champion innovation, accountability, and collaboration within the team and company
- Act as a key voice in company-wide planning and growth discussions
- Stay at the forefront of social platform changes, creator economy trends, and performance marketing innovations
- Lead internal education to upskill GTM teams on emerging strategies and tools
Skills
Influencer Marketing
Social Media Marketing
Client Strategy
Team Leadership
Strategic Planning
Marketing Frameworks
Sales Collaboration
Account Management
Product Strategy
Marketing Leadership
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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