Ad Operations Manager
Wpromote$70,000 - $80,000/year
- Full Time
- Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer GoodsIndustries
Requirements
Candidates must possess at least 3 years of experience in Programmatic Marketing, 3 years in CTV Management, 2 years in Podcast Management, and 3 years of OOH experience. They should also have 3+ years of experience managing 7+ figure budgets monthly, proficiency in interpreting campaign data to identify performance trends and insights, experience in implementing optimization tactics such as creative rotation, frequency capping, and bid adjustments, and proven ability to successfully segment audiences based on demographics, behaviors, and data points. Furthermore, candidates must have experience working effectively with cross-functional teams and demonstrate attention to detail while managing multiple projects simultaneously.
Responsibilities
The Sr. Manager of Programmatic Marketing & OOH will oversee strategy and growth within offline performance marketing channels, including CTV, OOH, Satellite Radio, Podcast, Newsletters, and Direct Mail. They will identify and execute opportunities for expansion into new channels, monitor and report on key performance metrics like CAC, conversion rates, ROAS, and LTV, analyze campaign data to generate actionable insights, oversee relationships with external partners and agencies, and collaborate cross-functionally to successfully execute campaigns. Additionally, they will stay current with industry best practices and apply new knowledge to continuously optimize campaign performance.
Skills
Offline Performance Marketing
TV
OOH
Satellite Radio
Podcast
Newsletters
Direct Mail
Data-Driven Decision Making
Campaign Optimization
Performance Metrics Analysis
A/B Testing
Budget Management
Creative & Copy Development
Partnership Management
Industry Trends & Technologies
Everyday Robots
Develops adaptable robots for everyday tasks
About Everyday Robots
Everyday Robots develops versatile helper robots designed to assist with everyday tasks in homes and workplaces. These robots utilize advanced machine learning techniques to learn and adapt to new environments and tasks, allowing them to perform a variety of functions such as cleaning and organizing. Unlike traditional industrial robots that are limited to single-purpose functions, Everyday Robots focuses on creating adaptable robots that can handle multiple tasks. The company targets both consumers and businesses looking to improve productivity by automating mundane activities. Their goal is to enhance quality of life and efficiency by freeing up time for individuals and organizations. Everyday Robots employs a business model that includes direct sales, leasing options, and subscription services for software updates, ensuring a steady income while providing flexibility to clients.
Mountain View, CaliforniaHeadquarters
2014Year Founded
VENTURE_UNKNOWNCompany Stage
Robotics & Automation, AI & Machine LearningIndustries
51-200Employees