Vice President, Product Marketing LatAm and Canada at BlackRock

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Asset Management, Financial ServicesIndustries

Requirements

Fluency in English with a preference for Spanish and/or Portuguese
6+ years in a diverse marketing role(s)
Leadership experience managing a team
Experience owning the development of digital experiences and propositions, including revenue driven digital distribution
Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven environment
Strategic visionary with demonstrated experience
Solid track record of strategic thinking, implementing innovative marketing initiatives, proven success in the development and execution of targeted business objectives
Financial/commercial retail knowledge and expertise
Content writing experience
Management of product marketing experiences including guiding projects through all stages of multi-channeled marketing campaigns from initial development to execution to metrics/ROI analysis
Understanding of BlackRock’s products, markets, clients, and AM trends

Responsibilities

Lead and execute the overall product distribution and strategy for the BlackRock LatAm and Canada Market, including BlackRock, iShares, GIP, HPS and Aladdin product strategy and content development, project management and new campaign outreach initiatives to help drive and achieve regional and local business priorities
Collaborate with both global, regional and local teams to build impactful, short and long terms product distribution plans for priority products/solutions launches
Ensure partners initiatives are aligned with business priorities, messaging, and the overall marketing and business goals
Find and develop unique opportunities to create value by enabling product marketing and digital commercial initiatives as well as identification of areas for improvement in business processes and technology tools
Lead strong marketing execution and project management including expense reporting, risk management, status reporting, and execution plans, accounting for complete project lifecycle from inception to closure, collaborating with participants to determine project timeline, map projects for budget tracking, and ensuring set deadlines
Lead external-facing product/solution marketing content and deeply understand digital products/platforms to translate that knowledge into impactful and scalable communications and content for client-facing experiences
Help define and track KPIs for all product marketing experiences, trainings and digital events, and drive accountability across the market
Maintain close partnership with global, regional and local teams to ensure integration and commercial growth

Skills

Product Marketing

Strategic Planning

Content Development

Project Management

Marketing Campaigns

ROI Analysis

Stakeholder Management

Asset Management Trends

BlackRock

About BlackRock

New York City, New YorkHeadquarters

1988Year Founded

$78,647.7MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

Benefits

Health Insurance

Unlimited Paid Time Off

Mental Health Support

Wellness Program

401(k) Retirement Plan

Risks

FDIC scrutiny could lead to regulatory challenges for BlackRock.

Workforce reduction may indicate internal financial pressures or strategic shifts.

Involvement in Yangzijiang Shipbuilding exposes BlackRock to geopolitical risks.

Differentiation

BlackRock's Bitcoin ETF, IBIT, reached over $50 billion in assets quickly.

The firm is developing a layer-2 tokenized real-world asset platform on Ethereum.

BlackRock's partnership with Frax Finance enhances its stablecoin market presence.

Upsides

IBIT's success attracts a broader range of cryptocurrency investors.

The Ethereum platform positions BlackRock as a leader in blockchain financial services.

Partnership with Frax Finance enhances digital finance offerings and compliance.

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