Vice President of Paid Media

Employment Type: Full Time

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About Highwire

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Office Locations: San Francisco, New York, and Chicago.

Hiring States: California, Connecticut, Florida, Illinois, Massachusetts, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Virginia, Washington, Washington D.C.

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Position Overview

The Vice President of Paid Media will play a critical role in Highwire’s growing digital practice, leading the strategy, execution, and evolution of paid media programs across social, search, display, and emerging platforms. This is a high-impact leadership position ideal for a strategic, data-savvy media professional who thrives in a fast-paced, collaborative environment and wants to shape the future of integrated communications.

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Key Responsibilities

Strategic Leadership

• Lead omnichannel paid media strategy for B2B and B2C campaigns, with a focus on technology and healthcare sectors.
• Partner with cross-functional teams to align media strategy with client goals from brand building to performance-driven lead generation.
• Bring a strategic point of view to both ongoing client work and high-profile tentpole moments.

Execution & Innovation

• Oversee paid social, SEM, programmatic display, and media partnerships.
• Evaluate emerging media opportunities and implement innovative media strategies tailored to client objectives.
• Ensure executional excellence from planning through reporting and optimization.

Client Leadership

• Serve as a trusted senior advisor to clients, providing strategic guidance, data-driven insights, and clear communication.
• Lead presentations and answer tough questions with confidence and clarity.
• Build strong, lasting client relationships rooted in trust and results.

Team Building & Mentorship

• Lead and develop a growing team of media specialists.
• Foster a collaborative, high-performance culture with a focus on empowerment, accountability, and continuous learning.

Data & Analytics

• Collaborate with analytics leads to establish KPIs, monitor performance, and deliver actionable insights.
• Use data to drive constant refinement and prove ROI.

New Business & Thought Leadership

• Lead paid media strategy for new business pitches and support cross-functional go-to-market efforts.
• Represent Highwire through thought leadership opportunities, presentations, and industry engagement.

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Qualifications

• 10+ years of paid media experience in an agency or integrated marketing environment.
• Proven success in building and managing complex media programs across paid social, SEM, display, and video.
• Deep understanding of B2B and/or healthcare/tech sectors.