Vice President, Paid Media at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Public Relations, AdvertisingIndustries

Requirements

At least 8+ years of experience in the paid media industry
Deep knowledge of digital and paid media
Experience counseling clients
Strong experience with all paid social media platforms
Experience across B2C and B2B work, including lead gen campaigns
Entrepreneurial mindset with a vision for the future of paid media
Strong presentation skills and ability to counsel clients and answer tough questions
Hands-on approach to mentoring junior teammates
Highly analytical, with ability to work closely with analytics teams on results and optimizations
Experience developing strategies leveraging market, category, and audience insights

Responsibilities

Drive the strategic direction, preparation, and presentation of comprehensive omnichannel media plan recommendations, including Digital (Paid Social, SEM, Programmatic Display, Video), OOH, Print, Radio, TV, and Emerging Media
Ensure accountability of media performance by establishing rigorous evaluation standards, proactively recommending strategic optimizations, and overseeing execution and pacing to align with client objectives
Oversee and ensure the accuracy of critical tactical components of media plans, including flowcharts, budget summaries, and ad tracking mechanisms
Develop and articulate high-level strategic points of view on media partner offerings and emerging technologies relevant to client business goals
Lead thought leadership initiatives and deliver insightful presentations evaluating innovative media opportunities, industry trends, and strategic areas of interest to senior-level clients
Direct strategic initiatives for paid publisher partnerships, including overseeing the RFP process, aligning proposals to client objectives, assessing content and audience relevancy, and delivering executive-level recommendations
Provide senior-level strategic oversight for client relationships, maintaining deep understanding of client business objectives, industry dynamics, products and services, key customer segments, and competitive landscape
Oversee financial management and stewardship of media budgets, ensuring compliance, accuracy, effective billing practices, and prompt resolution of financial discrepancies
Lead the strategy and oversee execution of paid media programs across paid social, paid search, direct and programmatic display, and media partnerships
Develop integrated media strategies to support ongoing brand storytelling and key campaign tentpole moments
Drive execution from start to finish and mentor junior teammates
Oversee a growing team of paid media specialists and cultivate additional talent

Skills

Key technologies and capabilities for this role

Paid SocialPaid SearchProgrammatic DisplayMedia PartnershipsLead GenerationMedia StrategyAnalyticsData OptimizationClient CounselingPresentation Skills

Questions & Answers

Common questions about this position

What is the work arrangement or location for this role?

This information is not specified in the job description.

What salary or compensation is offered for the VP, Paid Media position?

This information is not specified in the job description.

What key skills and experience are required for this role?

The role requires expertise in paid media across paid social, paid search, programmatic display, and media partnerships, experience with B2C and B2B including lead gen campaigns, strong analytical skills with a data-centric approach, hands-on mentoring, and excellent presentation and client counsel skills.

What does the team structure look like for this position?

The role involves overseeing a growing team of paid media specialists, reporting to the SVP, Paid Media (Paid Media COE lead), and being a leader on the Chicago ZDX digital team.

What makes a strong candidate for the VP, Paid Media role?

A strong candidate is entrepreneurial with a vision for paid media's future, experienced in developing integrated strategies using market and audience insights, hands-on in execution and mentoring, and excited to grow client business across consumer, corporate, and B2B accounts.

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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