Vice President of Product Marketing

Job Description: Vice President of Product Marketing

Position Overview

• Location Type: Hybrid (2 days in office - London, Chicago, Austin, or Boston)
• Employment Type: Full-time
• Salary: Not specified

Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance.

Requirements

• Strategic leadership experience
• Proven track record of influencing product direction
• Strong storytelling and market strategy skills
• Experience translating product roadmaps into compelling messaging
• Understanding of pricing sensitivity and willingness to pay
• Experience with go-to-market strategy and analyst relations
• Team leadership and development skills

Responsibilities

Strategic Leadership

• Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance.
• Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.
• Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.
• Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile.

Product Vision and Strategy

• Identify emerging market opportunities and guide product evolution to deepen product-market fit.
• Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmaps.

Company Information

Showpad is a European-born company with a global impact, specializing in revenue enablement. They are known for their people-oriented culture, valuing authenticity, ownership, and work-life balance. They emphasize team collaboration and continuous improvement. They operate with a focus on simplicity and avoid deploying updates on Fridays.