Vice President of Product Marketing

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise SoftwareIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 10 years of experience in product marketing, preferably within the SaaS or revenue enablement space. Strong leadership skills and a proven ability to develop and execute go-to-market strategies are essential, as is the ability to translate complex product features into compelling customer benefits.

Responsibilities

The Vice President of Product Marketing at Showpad will be responsible for leading the global marketing strategy for the eOS platform, crafting value propositions that highlight real-world impact and customer willingness to pay, partnering with product leadership to shape the long-term product vision, and translating the product roadmap into clear, benefit-driven messaging to drive adoption, retention, and revenue impact. They will also oversee analyst relations, team development, and ensure alignment with the ideal customer profile, ultimately positioning Showpad as the essential solution for transforming revenue team performance.

Skills

Product Marketing

Market Strategy

Go-to-Market Strategy

Messaging

Value Propositions

Product Roadmaps

Analyst Relations

Team Leadership

Strategic Leadership

Pricing

Showpad

Sales enablement platform for marketing teams

About Showpad

Showpad provides a sales enablement platform that helps marketing and revenue teams improve their sales processes. The platform offers tools for managing sales content, training sales teams, and analyzing performance. Sales teams can easily find the right content for their interactions, receive coaching to enhance their skills, and access insights to make informed decisions. Showpad operates on a subscription-based model, ensuring consistent revenue while offering over 65 integrations to fit into existing workflows. The company aims to empower sales teams to engage buyers effectively and add value in every interaction.

Ghent, BelgiumHeadquarters

2011Year Founded

$151.3MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Paid Holidays

Paid Vacation

Parental Leave

Professional Development Budget

Hybrid Work Options

Flexible Work Hours

Risks

Increased competition from CaptivateIQ's advanced automation solution for revenue teams.

Upland Software's expansion into sales enablement may threaten Showpad's market share.

Rapid AI advancements require Showpad to continuously innovate to maintain competitiveness.

Differentiation

Showpad offers a comprehensive sales enablement platform with integrated AI capabilities.

The platform supports over 65 pre-configured integrations and an open API for flexibility.

Showpad is recognized as a leader in sales readiness solutions by Forrester.

Upsides

Showpad's AI-driven analytics enhance personalized sales training and coaching.

Virtual exhibition capabilities boost product showcasing and buyer engagement.

Recognition as a leader by Forrester boosts credibility and attracts enterprise clients.

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