Vice President of Product Marketing at Showpad

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Sales EnablementIndustries

Requirements

10+ years of experience in product marketing, with a strong track record in the tech industry
Demonstrated expertise in creating and executing successful product marketing strategies
Proven leadership skills with experience in team development and mentorship
Champions AI literacy across the team, applying creative AI solutions to improve productivity, content creation, storytelling, and GTM impact
Strong collaboration skills with the ability to influence cross-functional teams
Experience in analyst relations and positioning companies as industry leaders
Deep understanding of storytelling and narrative development to simplify complex ideas

Responsibilities

Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance
Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay
Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs
Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile
Identify emerging market opportunities and guide product evolution to deepen product-market fit
Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions
Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay
Ensure customer needs, trends, and competition are integral to product planning
Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment
Collaborate with Sales, Demand Generation, Enablement and Customer Success to drive adoption, retention, and continuously improve product-market fit
Own analyst relations to boost visibility and shape market perception
Maintain strong relationships and incorporate insights into messaging and GTM plans
Build and lead a high-performing team, focused on positioning and communicating product value
Provide direction and coaching that fosters excellence and market-driven thinking

Skills

Product Marketing

Go-to-Market Strategy

Value Proposition Development

Market Strategy

Analyst Relations

Messaging

Product Roadmap

Customer Insights

Pricing Strategy

GTM Execution

Strategic Leadership

Team Leadership

Showpad

Sales enablement platform for marketing teams

About Showpad

Showpad provides a sales enablement platform that helps marketing and revenue teams improve their sales processes. The platform offers tools for managing sales content, training sales teams, and analyzing performance. Sales teams can easily find the right content for their interactions, receive coaching to enhance their skills, and access insights to make informed decisions. Showpad operates on a subscription-based model, ensuring consistent revenue while offering over 65 integrations to fit into existing workflows. The company aims to empower sales teams to engage buyers effectively and add value in every interaction.

Ghent, BelgiumHeadquarters

2011Year Founded

$151.3MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Paid Holidays

Paid Vacation

Parental Leave

Professional Development Budget

Hybrid Work Options

Flexible Work Hours

Risks

Increased competition from CaptivateIQ's advanced automation solution for revenue teams.

Upland Software's expansion into sales enablement may threaten Showpad's market share.

Rapid AI advancements require Showpad to continuously innovate to maintain competitiveness.

Differentiation

Showpad offers a comprehensive sales enablement platform with integrated AI capabilities.

The platform supports over 65 pre-configured integrations and an open API for flexibility.

Showpad is recognized as a leader in sales readiness solutions by Forrester.

Upsides

Showpad's AI-driven analytics enhance personalized sales training and coaching.

Virtual exhibition capabilities boost product showcasing and buyer engagement.

Recognition as a leader by Forrester boosts credibility and attracts enterprise clients.

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