Vice President of eCommerce Sales - West at Flip

Los Angeles, California, United States

Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, Retail, AI, SaaSIndustries

Requirements

2-20 years in SaaS sales leadership, ideally in eCommerce, CX, or retail technology
Proven experience joining a company between $5M–$25M ARR and helping scale to $100M+ ARR
Demonstrated success hiring, coaching, and retaining top-performing AEs (competitive, relentless winners)
Hands-on operator—comfortable running deals, building process, and scaling simultaneously
High EQ and low ego—thrives in a founder-led, fast-moving environment
Builder mentality—not just managing what exists, but creating what’s next
Bonus: Bring one or two top-performing AEs or Sales Managers who trust you and want to build with you
Bonus: Understanding of the eCommerce ecosystem (Shopify, Gladly, Narvar, Gorgias, Attentive, etc.)

Responsibilities

Own regional revenue for Flip’s eCommerce vertical across DTC, retail, and subscription brands
Recruit, hire, and develop a world-class AE team; create a culture of excellence and accountability
Personally lead and close strategic enterprise deals, especially with key strategic accounts
Establish sales discipline: implement forecasting, pipeline coverage, and territory plans that drive predictability
Partner cross-functionally with Customer Success, Product, and Marketing
Represent Flip externally with brand leaders, partners, and at key industry events to position Flip as the category leader in AI for eCommerce

Skills

Key technologies and capabilities for this role

eCommerce SalesRevenue GrowthTeam BuildingAccount ManagementEnterprise SalesForecastingPipeline ManagementTerritory PlanningStrategic DealsDTCRetailSubscription Brands

Questions & Answers

Common questions about this position

Is this role remote or onsite?

The position is onsite Monday through Friday in Playa Vista, CA.

What experience is required for this role?

Candidates need 2-20 years in SaaS sales leadership, ideally in eCommerce, CX, or retail technology, proven experience scaling a company from $5M–$25M ARR to $100M+ ARR, and success hiring, coaching, and retaining top-performing Account Executives.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Flip?

Flip has a high-energy, fast-moving environment ideal for those who want to go all-in, work hard, and have a great time; it's a small and mighty team of 50 with offices in NYC, LA, and the UK, where many say it's their favorite place they've worked.

What makes a strong candidate for this VP role?

A strong candidate is a hands-on builder-type sales leader with high EQ, low ego, who thrives in a founder-led environment, has a track record of scaling SaaS sales, and can recruit top AEs; bonus for bringing your own high-performing team members or eCommerce ecosystem knowledge.

Flip

E-commerce platform for diverse products

About Flip

Flip.shop is an e-commerce platform that focuses on enhancing the online shopping experience for consumers who value quality and authenticity. The platform offers a wide variety of products, including home goods, beauty items, furniture, wellness products, pet accessories, and more. Users can engage with the community by rating reviews from other shoppers, which helps maintain high standards and transparency. This feature encourages honest feedback through authentic video reviews that highlight both pros and cons of products, reducing the likelihood of fake reviews. Additionally, Flip.shop provides fast and free shipping, which is a significant draw for customers. The company's goal is to create a trustworthy shopping environment that prioritizes customer satisfaction and community integrity.

Los Angeles, CaliforniaHeadquarters

2019Year Founded

$229.3MTotal Funding

SERIES_CCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Paid Vacation

Company Equity

Risks

'Deinfluencing' trends may undermine Flip's focus on authentic reviews.

Unicorn valuation may increase investor pressure for rapid growth, affecting core values.

Reliance on AppLovin's AXON technology poses risks if partnership faces challenges.

Differentiation

Flip emphasizes authentic user-generated content, enhancing trust and loyalty.

Flip's fast and free shipping meets high consumer expectations for quick delivery.

Flip's community-driven review system ensures transparency and integrity.

Upsides

Flip's partnership with AppLovin boosts targeted and effective marketing strategies.

Recent $144 million funding positions Flip for expansion against Amazon and TikTok.

Flip capitalizes on 'deinfluencing' by promoting unbiased reviews.

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