Flip

E-commerce platform for diverse products

Los Angeles, California, United States

About Flip

Flip.shop is an e-commerce platform that focuses on enhancing the online shopping experience for consumers who value quality and authenticity. The platform offers a wide variety of products, including home goods, beauty items, furniture, wellness products, pet accessories, and more. Users can engage with the community by rating reviews from other shoppers, which helps maintain high standards and transparency. This feature encourages honest feedback through authentic video reviews that highlight both pros and cons of products, reducing the likelihood of fake reviews. Additionally, Flip.shop provides fast and free shipping, which is a significant draw for customers. The company's goal is to create a trustworthy shopping environment that prioritizes customer satisfaction and community integrity.

Los Angeles, CaliforniaHeadquarters
2019Year Founded
$229.3MTotal Funding
SERIES_CCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Paid Vacation
Company Equity

Risks

'Deinfluencing' trends may undermine Flip's focus on authentic reviews.
Unicorn valuation may increase investor pressure for rapid growth, affecting core values.
Reliance on AppLovin's AXON technology poses risks if partnership faces challenges.

Differentiation

Flip emphasizes authentic user-generated content, enhancing trust and loyalty.
Flip's fast and free shipping meets high consumer expectations for quick delivery.
Flip's community-driven review system ensures transparency and integrity.

Upsides

Flip's partnership with AppLovin boosts targeted and effective marketing strategies.
Recent $144 million funding positions Flip for expansion against Amazon and TikTok.
Flip capitalizes on 'deinfluencing' by promoting unbiased reviews.

Funding

Total raised$229.32 M
Latest valuation$1.19 B
StageSERIES_C