Vice President of Content Marketing at UiPath

New York, New York, United States

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$300,000 – $330,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Automation, AIIndustries

Requirements

15+ years of experience in content strategy, editorial leadership, or communications in B2B tech or SaaS
Experience building global, editorial-quality content programs that serve both brand and pipeline objectives
Strong POV on what makes content stand out in a crowded GenAI/automation market
Deep experience developing executive thought leadership and running social media/editorial programs at scale
Comfortable managing agencies, contributors, and in-house creatives across regions

Responsibilities

Develop and scale a distinctive content program positioning UiPath as the automation leader in the AI era, with emphasis on agentic automation, orchestration, and industry impact
Oversee industry content development, regional content with regional teams, executive visibility and thought leadership, social media strategy and editorial voice, and media/analyst-facing content and storytelling
Define content vision and editorial strategy for owned and executive platforms, focusing on shaping industry discourse around automation, GenAI, and agentic systems
Develop industry storytelling aligned to verticals and lines of business, creating point-of-view content that builds credibility and sparks demand in key segments
Own executive social strategy and visibility, including content voice, cadence, and narrative arcs for core leadership channels (LinkedIn, keynotes, interviews, blogs)
Lead media and analyst-facing content strategy, partnering with PR for briefing materials, contributed articles, and tier-1 bylines
Govern UiPath’s brand storytelling across channels, including copywriting leadership, tone of voice, and innovation in long-form formats (e.g., POV papers, digital briefs)
Own social media content strategy (in collaboration with Community), including platform strategy, editorial calendar, and major moments to drive engagement and growth
Partner with PMM to translate global BOMs and core messaging into audience-specific, industry-aligned content formats
Support Campaigns by contributing evergreen and long-form content for reuse in integrated programs and regions
Work with regional and GTM teams to ensure global relevance and local resonance of thought leadership, owned media, and social strategy
Report to the CMO and collaborate cross-functionally with global marketing, sales, and executive leadership

Skills

Content Marketing

Editorial Strategy

Social Media Strategy

Thought Leadership

Executive Visibility

Media Relations

Analyst Relations

Content Development

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters

2005Year Founded

$1,936.8MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.

High implementation costs and rigidity of traditional RPA tools could deter clients.

Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.

The company provides robust governance and multiple robots on a single virtual machine.

UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.

The launch of AI Trust Layer enhances governance of GenAI features across the platform.

Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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