[Remote] Creative Director at Roboflow

New York, New York, United States

Roboflow Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Artificial Intelligence, Computer Vision, MarketingIndustries

Requirements

  • Seasoned creative background with experience in creative agencies or production studios, understanding how ideas move from concept to finished work
  • Expert in video, comfortable behind and in front of the camera, with strong editing, shooting, lighting, and sound instincts
  • Taste-driven storyteller with a refined sense of pacing, framing, narrative, and knowledge of what makes media feel premium
  • Platform savvy, understanding how to design content for YouTube, TikTok, X, LinkedIn, and beyond, knowing each ecosystem’s language
  • High-output operator able to manage multiple creative threads at once and keep quality high under tight timelines
  • Collaborative and communicative, with clear feedback, strong opinions held lightly, and ability to work across teams
  • Business savvy, understanding how creative strategy drives product and business context, genuinely excited about AI and people building the future with it

Responsibilities

  • Build Roboflow’s creative engine: Shape the voice, visual language, and storytelling style that define presence across platforms, including frameworks, templates, and rhythms for cohesive branding
  • Run high-impact launches: Architect the creative approach behind product announcements, research releases, and company moments to drive attention, conversation, and excitement
  • Own production end-to-end: Personally produce high-quality media, from fast-turnaround explainer cuts to beautifully crafted brand pieces, working scrappy when needed and cinematic when it matters
  • Lead with taste and creative direction: Guide agencies and freelancers with clear briefs, references, and creative standards to bring out great work and maintain a high bar
  • Grow our owned audience: Develop programming with recurring formats, episodic concepts, and media that earns attention through consistency, not gimmicks
  • Improve speed, quality, and craft: Shape processes to produce more media without lowering standards, moving fast while delivering intentional and polished work
  • Work directly with Marketing Lead, co-founders, and every department to find stories and share them with the world

Skills

Key technologies and capabilities for this role

Creative DirectionBrand StorytellingVisual DesignContent ProductionProduct LaunchesMarketing StrategyAI MarketingVideo ProductionGraphic DesignSocial Media Creative

Questions & Answers

Common questions about this position

What is the employment type for the Creative Director role?

This is a full-time position.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What skills and experience are required for the Creative Director position?

Candidates need a seasoned creative background from agencies or production studios, expertise in video including working behind and in front of the camera, and skills in leading creative direction, production end-to-end, and shaping brand voice and storytelling.

What is the company culture like at Roboflow?

Roboflowers are passionate builders who value ownership, accountability, and a bias toward action; they are curious, hands-on with new tech, prefer showing work over talking, and thrive in a high-autonomy environment with a founder mindset.

What makes a strong candidate for the Creative Director role?

Strong candidates have experience in creative agencies or production studios, expert video skills, and the ability to lead with taste, own end-to-end production, and build cohesive brand frameworks in an AI-driven marketing landscape.

Roboflow

Platform for creating and deploying AI models

About Roboflow

Roboflow offers a platform for engineers to create, train, and deploy machine learning models using their own images and videos. The platform features an auto-annotate API for efficient data labeling, along with tools for preprocessing and augmenting image data. Roboflow distinguishes itself from competitors by providing project management tools that enhance team collaboration on AI projects. The company's goal is to simplify the AI development process for a diverse range of clients, from individual engineers to large organizations.

Des Moines, IowaHeadquarters
2020Year Founded
$60.5MTotal Funding
SERIES_BCompany Stage
AI & Machine LearningIndustries
51-200Employees

Benefits

Unlimited vacation
Stock options
Generous medical, dental, & vision coverage
Flexible schedule
Parental leave
Travel stipend
Productivity stipend
Professional development
401k

Risks

Increased competition from Intel's Gaudi 3 AI accelerator challenges Roboflow's market position.
Potential conflicts with Lumenalta partnership may affect focus and resource allocation.
Reliance on major investors poses financial stability risks if priorities shift.

Differentiation

Roboflow offers a comprehensive AI development platform for creating, training, and deploying models.
The platform supports various image and video formats for training AI models.
Roboflow's auto-annotate API saves time by automatically labeling large data batches.

Upsides

Roboflow secured $40M to enhance computer vision accessibility and open-source tools.
Partnership with Lumenalta enhances AI data management and model training capabilities.
Few-shot AI prompting accelerates image labeling, attracting users with large datasets.

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