[Remote] Creative Director at Roboflow

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Artificial Intelligence, Computer Vision, MarketingIndustries

Requirements

Seasoned creative background with experience in creative agencies or production studios, understanding how ideas move from concept to finished work
Expert in video, comfortable behind and in front of the camera, with strong editing, shooting, lighting, and sound instincts
Taste-driven storyteller with a refined sense of pacing, framing, narrative, and knowledge of what makes media feel premium
Platform savvy, understanding how to design content for YouTube, TikTok, X, LinkedIn, and beyond, knowing each ecosystem’s language
High-output operator able to manage multiple creative threads at once and keep quality high under tight timelines
Collaborative and communicative, with clear feedback, strong opinions held lightly, and ability to work across teams
Business savvy, understanding how creative strategy drives product and business context, genuinely excited about AI and people building the future with it

Responsibilities

Build Roboflow’s creative engine: Shape the voice, visual language, and storytelling style that define presence across platforms, including frameworks, templates, and rhythms for cohesive branding
Run high-impact launches: Architect the creative approach behind product announcements, research releases, and company moments to drive attention, conversation, and excitement
Own production end-to-end: Personally produce high-quality media, from fast-turnaround explainer cuts to beautifully crafted brand pieces, working scrappy when needed and cinematic when it matters
Lead with taste and creative direction: Guide agencies and freelancers with clear briefs, references, and creative standards to bring out great work and maintain a high bar
Grow our owned audience: Develop programming with recurring formats, episodic concepts, and media that earns attention through consistency, not gimmicks
Improve speed, quality, and craft: Shape processes to produce more media without lowering standards, moving fast while delivering intentional and polished work
Work directly with Marketing Lead, co-founders, and every department to find stories and share them with the world

Skills

Creative Direction

Brand Storytelling

Visual Design

Content Production

Product Launches

Marketing Strategy

AI Marketing

Video Production

Graphic Design

Social Media Creative

Roboflow

Platform for creating and deploying AI models

About Roboflow

Roboflow offers a platform for engineers to create, train, and deploy machine learning models using their own images and videos. The platform features an auto-annotate API for efficient data labeling, along with tools for preprocessing and augmenting image data. Roboflow distinguishes itself from competitors by providing project management tools that enhance team collaboration on AI projects. The company's goal is to simplify the AI development process for a diverse range of clients, from individual engineers to large organizations.

Des Moines, IowaHeadquarters

2020Year Founded

$60.5MTotal Funding

SERIES_BCompany Stage

AI & Machine LearningIndustries

51-200Employees

Benefits

Unlimited vacation

Stock options

Generous medical, dental, & vision coverage

Flexible schedule

Parental leave

Travel stipend

Productivity stipend

Professional development

401k

Risks

Increased competition from Intel's Gaudi 3 AI accelerator challenges Roboflow's market position.

Potential conflicts with Lumenalta partnership may affect focus and resource allocation.

Reliance on major investors poses financial stability risks if priorities shift.

Differentiation

Roboflow offers a comprehensive AI development platform for creating, training, and deploying models.

The platform supports various image and video formats for training AI models.

Roboflow's auto-annotate API saves time by automatically labeling large data batches.

Upsides

Roboflow secured $40M to enhance computer vision accessibility and open-source tools.

Partnership with Lumenalta enhances AI data management and model training capabilities.

Few-shot AI prompting accelerates image labeling, attracting users with large datasets.

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