Vice President, Marketing at Danaher Corporation

Waltham, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

Forward-thinking strategic mindset for developing multi-channel digital marketing strategies aligned with business goals
Expertise in leading digital transformation initiatives and cutting-edge marketing practices
Strong leadership skills to build, mentor, and empower a high-performing global marketing team
Proficiency in performance marketing, including paid media, SEO, SEM, affiliate programs, lead generation, customer acquisition, and retention
Experience in analyzing customer journeys, UX, personalization, content optimization, and conversion rate enhancement
Knowledge of digital ecosystem management, including website strategy, content management, e-commerce, social media, influencer marketing, marketing automation, CRM integration, and tech stack optimization
Ability to establish KPIs, dashboards, and use analytics for data-driven decision making, trend identification, and ROI optimization
Excellence in cross-functional collaboration with Sales, Product, and Leadership teams for aligned strategies and execution across regions
Capability to oversee brand messaging, positioning, storytelling, and maintain competitive advantage through innovative campaigns

Responsibilities

Develop and implement a multi-channel digital marketing strategy aligned with business goals
Lead digital transformation initiatives to ensure cutting-edge marketing practices
Oversee brand messaging, positioning, and storytelling across all platforms
Lead a team to develop and implement innovative marketing campaigns for high-quality leads and commercial success
Drive lead generation, customer acquisition, and retention campaigns
Manage and optimize paid media, SEO, SEM, and affiliate marketing programs
Analyze customer journeys and enhance conversion rates through UX, personalization, and content optimization
Lead the evolution of digital marketing strategy using cutting-edge technologies and platforms for customer engagement and brand visibility
Oversee website strategy, content management, and e-commerce initiatives
Manage social media and influencer marketing to strengthen audience engagement
Ensure marketing automation, CRM integration, and tech stack optimization
Establish KPIs and dashboards for digital performance tracking
Use analytics to inform strategy, identify trends, and drive ROI
Build, mentor, and empower a high-performing global marketing team, fostering excellence and continuous improvement
Partner with Sales, Product, and Leadership to align marketing with business priorities and ensure cohesive execution across regions

Skills

Key technologies and capabilities for this role

Digital MarketingSEOSEMPaid MediaAffiliate MarketingCRMMarketing AutomationContent ManagementSocial MediaInfluencer MarketingUX OptimizationPersonalizationLead GenerationData AnalyticsKPIs

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation can I expect for the VP Global Marketing role?

This information is not specified in the job description.

What key skills are required for the Vice President, Marketing position?

Key skills include strategic leadership in digital marketing, performance marketing (SEO, SEM, paid media), data-driven decision making with analytics and KPIs, team leadership, and cross-functional collaboration.

What is the company culture like at Danaher Corporation?

The culture emphasizes building and mentoring high-performing global teams, fostering excellence and continuous improvement, cross-functional collaboration, and partnering with customers to solve complex challenges through science and technology.

What makes a strong candidate for this VP Marketing role?

Strong candidates demonstrate experience in leading global digital marketing strategies, driving lead generation and revenue growth, leveraging data analytics for ROI, building high-performing teams, and aligning with cross-functional stakeholders.

Danaher Corporation

Water quality, diagnostics, and identification solutions

About Danaher Corporation

Danaher Corporation operates in key markets such as water quality, product identification, and diagnostics. The company provides precision instruments and advanced purification technologies for analyzing and managing water, ensuring its safety in various environments. In product identification, Danaher specializes in laser marking, coding, and packaging solutions that help maintain product freshness and accurate labeling throughout the supply chain. In the diagnostics sector, Danaher offers tools and software that enhance diagnostic confidence, enabling healthcare providers to deliver effective care. What sets Danaher apart from competitors is its unique Danaher Business System, which focuses on continuous improvement and empowers employees to drive change. The company's goal is to consistently deliver high-performance products and solutions while maintaining leadership in its markets.

Washington, District of ColumbiaHeadquarters

1969Year Founded

IPOCompany Stage

Industrial & Manufacturing, Healthcare, Consumer GoodsIndustries

10,001+Employees

Risks

Increased competition from Roche and Abbott in AI-driven diagnostics.

Potential regulatory challenges in the EU for water quality sector.

Supply chain vulnerabilities affecting precision instruments sourcing.

Differentiation

Danaher's Danaher Business System drives continuous improvement and superior financial performance.

The acquisition of Cytiva enhances Danaher's capabilities in the biopharmaceutical sector.

Danaher's advanced purification technologies meet increasing demands for sustainable water management.

Upsides

Danaher's investment in AI-driven healthcare solutions boosts its diagnostics capabilities.

Cytiva acquisition expands Danaher's market share in the biopharmaceutical sector.

Point-of-care testing demand drives growth for Danaher's diagnostic tools and software.

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