Vice President, Growth Marketing - Remote at Expedia

New Orleans, Louisiana, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

15+ years in marketing, product marketing, strategy or related field
10+ years in senior marketing leadership roles
Commanding understanding of data-driven marketing, agencies and the advertising technology landscape
Proven experience leading and scaling marketing teams and activities
Direct experience in performance and channel marketing, strategic business development or other cross-functional marketing
Deep understanding of go-to-market strategies, segmentation, customer journey mapping, and messaging frameworks
Demonstrable experience in end-to-end product and value proposition development, content creation, and go to market execution
Exceptional stakeholder management skills, with the ability to influence at all levels and build trusted cross-functional relationships
Excellent written and visual communication skills with the ability to create material that is polished, clear, concise and streamlined
Data-driven mindset with a strong grasp of market analysis and customer research
Strategic thinker who can creatively solve problems and understand competitive context to drive results while investing for a better future

Responsibilities

Develop and execute a comprehensive marketing strategy that positions Experian as a market leader in the advertising technology and marketing space
Orchestrate integrated marketing campaigns across digital, content and partnerships that produce high-quality leads
Manage a cross-channel budget that maximizes ROIE
Establish best practices that promote standardization and minimize time to market
Mentor and manage a team of around 10, fostering a culture of innovation, accountability and collaboration
Develop critical metrics and marketing reports for the executive team based on marketing OKRs, measure the performance of all activities, assess them against goals (ROI, Key Performance Indicators) and adjust strategy and activities to achieve them

Skills

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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