Vice President, Content at Highwire

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, CommunicationsIndustries

Requirements

Visionary leadership to build and evangelize content marketing strategies aligned with client outcomes, agency growth, and cultural momentum
Expertise in translating big brand ambitions into owned, earned, shared, and zero-click content offerings
Deep knowledge of content's role in an AI-centric universe, emphasizing human elements
Experience leading content teams including editorial, SEO, and content marketing
Ability to create performance-based integrations with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams
Skills in developing agency frameworks for high-output services (evergreen, episodic, campaign-related, modular content) in collaboration with ECD
Capability to establish editorial standards for relevance, trust, and authority, incorporating AI tools and approaches
Proficiency in spearheading AI-powered tools integration into content workflows for efficiency and innovation
Strong client-facing skills to position content as a growth driver in funnels, brand, and out-of-funnel moments

Responsibilities

Set the vision for content marketing strategy aligned with client outcomes, agency growth, and cultural momentum
Translate brand ambitions into systems of owned, earned, shared, and zero-click offerings
Define and transfer POV on content success in an AI-centric universe while maintaining human elements
Oversee the entire content team (editorial, SEO, content marketing)
Lead performance-based integration with agency disciplines (Creative, Strategy, Insights+Analytics, Social, Brand Marketing)
Develop agency framework with ECD for high-output content services (evergreen, episodic, campaign-related, modular)
Establish editorial standards incorporating AI for relevance, trust, and authority
Market content capabilities to clients, positioning it as indispensable for growth, funnels, brand, and beyond
Lead editorial and content marketing teams, fostering creativity, collaboration, and excellence
Drive new business development and organic growth through integrated content strategies
Align content with broader agency marketing approaches for scalable results
Spearhead evolution and strategic use of AI tools in content workflows

Skills

Content Strategy

Content Marketing

Storytelling

Editorial Leadership

Business Development

Digital Marketing

Strategic Communications

Team Management

Integrated Marketing

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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