Vice President, Catalog Marketing at Kobalt Music Group

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music Publishing, EntertainmentIndustries

Requirements

Extensive experience in catalog marketing, music marketing, publishing, or entertainment strategy roles
Proven success building multi-platform campaigns that drive audience growth and long-term revenue
Deep understanding of catalog music, streaming trends, and digital audience behavior
Entrepreneurial mindset with the ability to spot commercial opportunities and bring ideas to life
Strong leadership, collaboration, and communication skills — experienced in global, cross-functional environments
Excellent analytical, creative, and storytelling abilities
Existing relationships with DSPs, media partners, and key industry stakeholders
A resourceful marketer who excels without huge budgets, creates high-impact digital content cost-effectively, and has a proven track record of driving playlisting and increasing catalog consumption through smart, data-led digital campaigns
Creative vision & curiosity: constantly explore new formats, platforms, and cultural trends, bringing fresh ideas that reimagine how catalog music can live in the modern world
Influence through collaboration: bring teams together, build momentum around ideas, and inspire cross-functional partners to execute with excellence
Data-driven decision making: blend creativity with analytical thinking, using data to guide priorities, validate

Responsibilities

Build and lead a global catalog marketing strategy focused on streaming growth, consumption, synch visibility, and cultural relevance
Identify high-priority catalogs and compositions using data insights, cultural trends, and commercial potential
Act as a cross-functional leader, aligning teams around a unified catalog marketing vision
Translate strategy into actionable plans and campaigns with clear KPIs and measurable impact
Develop and execute global and regional campaigns that reintroduce catalog works to modern audiences
Create compelling narratives around composers, songs, and cultural moments
Partner with DSPs, digital platforms, and media to secure playlisting, editorial opportunities, and activations
Experiment with new partnerships, content formats, and digital experiences that drive discovery
Leverage social trends and cultural moments (TikTok, Reels, viral events, anniversaries, etc.) to amplify catalog relevance
Produce high-impact visual assets — short-form video, lyric videos, reels, motion graphics — to support priority songs
Collaborate with merchandising partners to develop unique products tied to iconic works
Partner with Business Intelligence & Creative Research teams to identify growth opportunities
Monitor campaign performance, report insights, and continually refine marketing approaches
Align catalog marketing with Sync opportunities across film, TV, gaming and advertising
Collaborate with PR to drive visibility, storytelling, and media momentum
Support Business Development with post-acquisition launch strategies for new catalogs
Work with labels and artist teams to support shared marketing initiatives

Skills

Catalog Marketing

Data-Driven Campaigns

Streaming Growth

Synch Marketing

Playlisting

Digital Platforms

Social Media Trends

TikTok

Reels

Content Creation

Video Production

Motion Graphics

Strategic Leadership

Audience Development

Cross-Functional Collaboration

Kobalt Music Group

Music publishing and rights management services

About Kobalt Music Group

Kobalt Music Group operates in the global music industry, providing services to artists, songwriters, publishers, and music labels. The company offers a range of services including music publishing, rights management, and royalty collection. Kobalt's technology platform allows clients to access real-time data about their income and activities, ensuring they have full visibility over their earnings and rights. This focus on transparency and control distinguishes Kobalt from traditional music services. The company uses a performance-based revenue model, meaning it only earns when its clients do, and it allows creators to retain 100% ownership of their work. Kobalt's goal is to empower music creators by enhancing their financial returns and providing them with the tools they need to succeed.

New York City, New YorkHeadquarters

2000Year Founded

$477.5MTotal Funding

DEBTCompany Stage

Consumer Software, Financial Services, EntertainmentIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Hybrid Work Options

401(k) Company Match

Health Insurance

Mental Health Support

Risks

AI-generated music could disrupt traditional publishing models, affecting Kobalt's revenue.

Direct-to-fan platforms may lead artists to bypass companies like Kobalt.

Legal battles over copyright infringement could result in costly litigation for Kobalt.

Differentiation

Kobalt offers a modern alternative to traditional music business models.

The company provides real-time, transparent reporting through the Kobalt Portal.

Kobalt's flexible contracts allow creators to retain 100% ownership of their work.

Upsides

Increased demand for real-time data analytics benefits Kobalt's transparency and efficiency.

AI-driven music funding platforms create new partnership opportunities for Kobalt.

The shift towards digital services enhances the importance of Kobalt's royalty collection system.

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