[Remote] (US) Sr. Customer Engagement Marketing Manager at PointClickCare

United States

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in customer engagement marketing, preferably in the healthcare industry
Proven track record of developing and executing successful customer engagement strategies
Strong understanding of customer relationship management (CRM) tools and technology
Ability to collaborate with cross-functional teams, including Web Developers and other stakeholders
Excellent communication and interpersonal skills
Ability to influence and align stakeholders to support customer engagement initiatives
Strong analytical and problem-solving skills
Experience with software development and maintenance
Ability to travel to office locations (for remote or hybrid roles)

Responsibilities

Develop strategic planning and execute programs to support customer engagement initiatives
Collaborate with Web Developers to maintain and upgrade software and technical aspects of the platform
Develop a roadmap for technology requirements to support development and integrations with customer relationship tools
Build relationships and influence stakeholders to support customer engagement and advocacy initiatives
Align with and drive engagement strategy to support sales and marketing goals
Leverage customer channels to amplify adoption, brand, and demand campaigns
Foster champions who seed adoption efforts and promote customer engagement and advocacy within the organization
Develop and execute nurture programs and online community engagement initiatives
Institute best practices for engagement and advocacy within the organization
Utilize breadth of understanding about PointClickCare's industry and products to inform customer engagement strategies

PointClickCare

Cloud-based EHR solutions for senior care

About PointClickCare

PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.

Mississauga, CanadaHeadquarters

2000Year Founded

$220MTotal Funding

GRANTCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive financial rewards & equity potential

Comprehensive benefits available from day 1

Midweek mingles with free lunch

Wellness spending account

Retirement savings plan with employer match

Flexible PTO

Hybrid work models

Parental leave

Family planning support

Training & development programs

Corporate discounts program

Summer half-day Fridays

Health & wellness programs

Risks

Integration with Angel Care Medical may face inventory and billing challenges.

Real-time lab result integration with Sensiva Health raises data privacy concerns.

California network expansion may lead to increased regulatory scrutiny and compliance needs.

Differentiation

PointClickCare offers a comprehensive EHR platform for post-acute care providers.

Harmony platform improves patient transitions between acute and post-acute care facilities.

Largest post-acute care data cloud provides real-time insights for informed decision-making.

Upsides

Partnership with Kno2 enhances nationwide data exchange and interoperability.

Integration with FeelBetter optimizes workflows and increases efficiencies in medication management.

Mealtime Solutions streamlines dietary management, improving resident satisfaction and efficiency.

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