Trade Marketing Manager at Stanley Black & Decker

Warsaw, Masovian Voivodeship, Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, ManufacturingIndustries

Requirements

Relevant higher education in Marketing, Business, or a related field (preferred)
Proven experience in trade marketing and product marketing
Fluent spoken and written English
Advanced proficiency in Microsoft Excel and PowerPoint; strong overall MS Office skills
Experience with SAP software is an advantage
Proactive approach, high level of self-motivation, and ability to take responsibility

Responsibilities

Develop, implement, and oversee promotional strategies to achieve business objectives
Introduce new products to the market and coordinate successful product launches
Collaborate closely with Group Marketing Managers, Digital and Social Media Managers, and the local Sales Team to ensure alignment of trade marketing activities
Design and execute trade promotions, catalogues, marketing concepts, and point-of-sale displays
Organize and manage sales activities, trade fairs, events, and marketing translations in cooperation with external agencies
Regularly visit and engage with customers to strengthen business relationships
Create and implement pricing policies in line with company guidelines, including managing pricing processes and developing price lists
Analyze market trends and competitor activities to identify new channels, customers, and partnership opportunities
Measure, report, and assess the performance of marketing campaigns against established goals
Administer various operational tasks, including system updates, pricing setup, and purchase order management

Skills

Trade Marketing

Promotional Strategies

Product Launches

Trade Promotions

Point-of-Sale Displays

Event Management

Pricing Policies

Market Analysis

Competitor Analysis

Sales Activities

Customer Engagement

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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