Trade Marketing Manager at Stanley Black & Decker

Warsaw, Masovian Voivodeship, Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, ManufacturingIndustries

Requirements

Relevant higher education in Marketing, Business, or a related field (preferred)
Proven experience in trade marketing and product marketing
Fluent spoken and written English
Advanced proficiency in Microsoft Excel and PowerPoint; strong overall MS Office skills
Experience with SAP software is an advantage
Proactive approach, high level of self-motivation, and ability to take responsibility

Responsibilities

Develop, implement, and oversee promotional strategies to achieve business objectives
Introduce new products to the market and coordinate successful product launches
Collaborate closely with Group Marketing Managers, Digital and Social Media Managers, and the local Sales Team to ensure alignment of trade marketing activities
Design and execute trade promotions, catalogues, marketing concepts, and point-of-sale displays
Organize and manage sales activities, trade fairs, events, and marketing translations in cooperation with external agencies
Regularly visit and engage with customers to strengthen business relationships
Create and implement pricing policies in line with company guidelines, including managing pricing processes and developing price lists
Analyze market trends and competitor activities to identify new channels, customers, and partnership opportunities
Measure, report, and assess the performance of marketing campaigns against established goals
Administer various operational tasks, including system updates, pricing setup, and purchase order management

Skills

Key technologies and capabilities for this role

Trade MarketingPromotional StrategiesProduct LaunchesTrade PromotionsPoint-of-Sale DisplaysEvent ManagementPricing PoliciesMarket AnalysisCompetitor AnalysisSales ActivitiesCustomer Engagement

Questions & Answers

Common questions about this position

What is the work arrangement for this Trade Marketing Manager role?

The position is remote with an expectation of 10% travel.

What benefits are offered for this position?

Benefits include a subsidy for a Multisport card or points on the MyBenefit platform, private medical care (Luxmed), life insurance, and an option to join an Employee Pension Plan (PPE).

What skills and qualifications are required for this role?

Candidates need relevant higher education in Marketing, Business, or a related field (preferred), proven experience in trade marketing and product marketing, fluent English, advanced proficiency in Microsoft Excel and PowerPoint, and strong MS Office skills. Experience with SAP is an advantage, along with a proactive, self-motivated approach.

What is the company culture like at Stanley Black & Decker?

The company values people with a sense of purpose, integrity, relentless pursuit of excellence, and a desire to make things better. It features a top-notch team of approximately 48,000 diverse and high-performing professionals globally working on beloved brands.

What growth opportunities are available in this role?

Employees can grow as part of a global company with 20+ brands, developing skills along multiple career paths, and have access to a wealth of learning resources.

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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