Thought Leadership Content Strategist at Adobe

Lehi, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketingIndustries

Requirements

8+ years of Content Strategy or related experience
B2B marketing experience desired
Experience with enterprise-scale, multi-channel content planning and execution
Experience marketing customer experience/martech software
Experience working with sr. leadership is a plus but not required
Experience working with Workfront
Bachelor’s Degree or equivalent work experience

Responsibilities

Support the development of content strategy for Adobe’s enterprise thought leadership program, including persona-based narratives aligned to defined customer journeys
Use data and insights to refine content and draft creative briefs that synthesize industry trends, expert input, and research into insightful, audience-centric stories
Collaborate with creative teams and SMEs to ensure strategic alignment, accuracy, tone, and visual impact
Co-lead large-scale research projects with third-party vendors that can be developed into global research outputs (reports, data visualizations, articles, executive presentations, etc.)
Prepare content for amplification following established metadata, taxonomy, and version control standards to ensure easy discovery and reuse across the enterprise
Enable the broader marketing ecosystem to understand our strategy, available content, and usage through communication collaborator meetings
Maintain and update content in supply chain tools, and contribute to regular updates for leadership
Track and report on content performance metrics and share optimization insights with team members
Influence the documentation of content intake workflows specific to Thought Leadership cycles
Maintain collaboration spaces (e.g., SharePoint, field readiness platforms, content trackers) to ensure teams have organized, accessible resources, and audit regularly for accuracy, relevance, and usability
Support campaign and channel managers to recommend content alignment and assist with activation in relevant paid, earned, and owned channels
Collaborate with web program managers, writers, and designers to ensure all content created is optimized for discoverability and engagement on business.adobe.com

Skills

Key technologies and capabilities for this role

Content StrategyThought LeadershipResearch ProjectsCreative BriefsData InsightsPersona NarrativesVendor ManagementData VisualizationExecutive CommunicationsAudience Engagement

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Thought Leadership Content Strategist role?

Key skills include content strategy development, using data and insights to create audience-centric stories, collaborating with creative teams and SMEs, managing large-scale research projects, and tracking content performance metrics.

What is the company culture like at Adobe?

Adobe is passionate about empowering people to create exceptional digital experiences, committed to hiring the best talent, fostering respect and equal opportunity, and encouraging new ideas from everywhere in the organization.

What makes a strong candidate for this position?

A strong candidate excels in content strategy, data-driven storytelling, cross-team collaboration with marketing, PR, creative, and regional teams, research project management, and operations including content tracking and performance measurement.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees