Technical Implementation Specialist, Ecommerce at Tonal

San Francisco, California, United States

Tonal Logo
$130,000 – $150,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Ecommerce, FitnessIndustries

Requirements

  • 4+ years of experience in ecommerce, product management, or technical project delivery — with strong familiarity with platform implementation
  • Hands-on experience with Shopify (ideally Shopify Plus), including theme configuration, app integrations, and platform limitations
  • Capable of writing detailed technical requirements and communicating clearly across technical and non-technical audiences
  • Comfortable managing third-party developers, vendors, and sprint workflows to ensure successful execution
  • Able to step in and execute directly when appropriate — whether configuring settings, testing site behavior, or making small theme edits
  • Excellent organizational and project management skills; highly detail-oriented and proactive
  • Familiar with tools like Jira, Google Analytics, Shopify Admin, and CMS best practices

Responsibilities

  • Translate business objectives and strategic website initiatives into detailed technical requirements, user stories, and documentation
  • Own project management and technical delivery of ecommerce initiatives — from site enhancements to tool integrations
  • Assess feasibility of requests and define clear paths to execution, whether self-implemented or via third-party partners
  • Collaborate cross-functionally with Marketing, Engineering, Customer Support, and Finance teams to align on priorities, timing, and impact
  • Partner with external developers, Shopify support, and vendors to ensure timely and high-quality execution
  • Maintain clear documentation of site architecture, systems integrations, and vendor workflows
  • Contribute to front-end configuration, testing, or troubleshooting as needed, especially in Shopify admin or theme settings
  • Identify and recommend tools, apps, or technical workflows to improve efficiency and platform performance
  • Support QA and validation for new features, experiments, or site updates

Skills

Shopify
Ecommerce
Project Management
User Stories
Technical Requirements
Systems Integrations
Front-end Configuration
Theme Settings
Vendor Management
Documentation

Tonal

Home gym system with personalized workouts

About Tonal

Tonal offers a home gym solution that combines technology and fitness. Its main product is a wall-mounted fitness system that uses artificial intelligence to create personalized workout plans. This system tracks user performance and provides real-time feedback, helping users achieve their fitness goals. Tonal's equipment can adapt to different fitness levels, offering up to 200 pounds of adjustable weight and the capability to perform over 245 exercises. Unlike many competitors, Tonal focuses on providing a complete fitness experience in one device, eliminating the need for multiple gym equipment or memberships. The company's goal is to make fitness more accessible and convenient for everyone, with a business model that includes selling the equipment and offering a subscription service for ongoing personalized workout programs.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$564.2MTotal Funding
LATE_VCCompany Stage
Consumer Software, AI & Machine Learning, Consumer GoodsIndustries
201-500Employees

Benefits

Competitive compensation
Top quality health care package
Commuter benefits
Parental leave
Flexible vacation days
Weekly catered team lunches
Office happy hours
Team offsites & company-wide events
New equipment on your first day
Tonal discounts

Risks

CEO change may lead to strategic shifts affecting company stability.
Increased competition from brands like Lululemon threatens market share.
High marketing costs with Spartan Race may not convert to long-term customers.

Differentiation

Tonal uses AI to provide personalized strength training workouts.
The equipment offers up to 200 pounds of adaptive weight resistance.
Tonal's wall-mounted design saves space and offers over 245 exercises.

Upsides

Partnerships with niche sports like volleyball and pickleball expand market reach.
Integration with Fitbit Charge 6 enhances user experience with real-time heart rate streaming.
Retail expansion to Best Buy increases accessibility and potential customer base.

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