Content Creator
MuralFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should have 5-7+ years of experience in technical content, data visualization, and writing various forms of marketing copy, including landing pages, ads, emails, and blogs. A Bachelor's or Master's degree in Journalism is preferred. The role requires legal authorization to work in the United States and residency within the US. Familiarity with financial services, risk management, fraud mitigation, and SQL are considered a plus. Strong lateral thinking, proactivity, resourcefulness, creativity, resilience, a "can do" attitude, excellent communication skills, and high emotional intelligence are essential.
The Technical Content Marketer will be responsible for creating and optimizing copy for all landing pages, including A/B testing and potentially implementing interactive elements. They will also own conversion copy for emails and ad campaigns, manage the company's LinkedIn page with regular posts and data-based visualizations, and ensure all short-form marketing content aligns with longer-form assets and the overall go-to-market strategy. This role involves partnering with DemandGen, Product Marketing, and Events teams to amplify marketing efforts, editing and providing feedback on longer-form content like whitepapers and videos, and contributing to content strategy by brainstorming new ideas. Additionally, the position requires owning data visualization in reports and blogs, and potentially conducting SEO research to write blog posts that meet SentiLink's standards for depth and accuracy.
Machine learning solutions for identity fraud detection
SentiLink provides solutions to help financial institutions prevent identity fraud. Their main product uses machine learning models to detect fraudulent activities during the application process. By analyzing data and reviewing cases with a team of risk analysts, SentiLink offers insights that help clients make informed decisions about approving customers. What sets SentiLink apart from competitors is their ability to adapt their products to various types of fraud and customize them to meet the specific needs of each client. The goal of SentiLink is to enable financial institutions to minimize fraud losses while maintaining a positive customer experience.