Parsley Health

SVP, Marketing

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Candidates should possess 15+ years of marketing experience, with a significant portion focused on direct-to-consumer (DTC) healthcare, and some experience in B2B environments. They should demonstrate expertise in various marketing channels including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, brand partnerships, paid search & social, events & activations, PR & comms, and direct mail, along with a strong understanding of growth marketing principles and data analytics.

Responsibilities

The SVP of Marketing will develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention, overseeing and optimizing all marketing channels to deliver on key performance indicators (KPIs). They will lead, mentor, and inspire a diverse marketing team, be willing to engage in hands-on campaign execution, utilize analytics to refine strategies, and collaborate closely with product, sales, and customer service teams to ensure holistic growth. Furthermore, they will champion the Parsley Health brand and manage PR and communications efforts.

Skills

Healthcare marketing

DTC marketing

B2B2C marketing

Channel optimization

SEO

Content Marketing

Lifecycle Marketing

Influencer Partnerships

Strategic Leadership

Customer Acquisition

Customer Engagement

Customer Retention

Parsley Health

Holistic and functional medicine services

About Parsley Health

Parsley Health offers holistic and functional medicine services that focus on addressing the root causes of chronic conditions. The company creates personalized health plans based on a patient's genetics, history, lifestyle, and symptoms, serving clients with issues like Irritable Bowel Syndrome and Insomnia. Unlike traditional healthcare providers, Parsley Health operates on a membership model, providing consultations, advanced lab tests, and ongoing support for nutrition and lifestyle changes. The goal is to help clients achieve long-term health improvements rather than just managing symptoms.

Key Metrics

New York City, New YorkHeadquarters

2016Year Founded

$117.7MTotal Funding

SERIES_CCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Equity Stake

401(k) + Employer Matching program

Remote-first

Complimentary Parsley Health Complete Care membership

Medical, Dental, and Vision insurance

Generous 4+ weeks of paid time off

Annual professional development stipend

Risks

Competition from health summits like Luminescence focusing on women's health is increasing.

Maintaining quality in Daily Harvest partnership could affect customer satisfaction.

Leadership changes with Chris Ricaurte may lead to strategic shifts disrupting operations.

Differentiation

Parsley Health integrates technology, nutrition, and prevention into primary care since 2016.

The company offers personalized health plans focusing on root causes of chronic conditions.

Membership-based model provides ongoing support, advanced testing, and holistic treatment plans.

Upsides

Partnership with Daily Harvest meets demand for convenient, health-focused meal solutions.

Chris Ricaurte's appointment as Co-CEO could accelerate growth and operational efficiency.

Women's health program for employers may attract corporate clients seeking wellness solutions.

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