SVP, Marketing

Position Overview

• Location Type: Remote (Preference for NYC-based)
• Job Type: Full-Time
• Salary: Not Specified

Parsley Health is a digital health company dedicated to transforming healthcare through root cause resolution medicine. We are seeking a seasoned SVP of Marketing to lead our direct-to-consumer (DTC) and B2B2C marketing initiatives and drive the company’s continued growth. This role requires a dynamic full-stack marketer with deep expertise in DTC and B2B2C healthcare marketing, a proven track record in driving successful growth, and a passion for our mission.

Company Information

About Parsley Health: Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation’s largest healthcare company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The Opportunity

We are seeking a SVP of Marketing to lead our direct-to-consumer (DTC) and B2B2C marketing initiatives and drive Parsley to its next stage of successful growth. This pivotal role requires a dynamic full-stack marketer with deep expertise in DTC and B2B2C healthcare marketing. The ideal candidate will have a proven track record in driving successful growth and achieving CAC, LTV, & total acquisition goals through various channels, exceptional leadership skills, and a deep passion for root cause resolution medicine. This is a remote-first position reporting directly into our Co-CEO.

Responsibilities

Strategic Leadership:

• Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.

Channel Expertise:

• Oversee and optimize all marketing channels, including:
  • SEO
  • Content Marketing
  • Lifecycle Marketing
  • Influencer Partnerships
  • Product Marketing
  • Partner Marketing
  • Employee & Member Activation
  • Brand Partnerships
  • Paid Search & Social
  • Direct Mail
  • Events & Activations
  • PR & Comms
• Deliver on KPIs.

Team Management:

• Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.

Hands-On Execution:

• Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns.

Data-Driven Decision Making:

• Utilize analytics and data insights to continually refine marketing strategies and improve ROI.

Cross-Functional Collaboration:

• Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth.

Brand Stewardship & PR:

• Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints – and especially through PR and communications.

Requirements

Experience:

• 15+ years of marketing experience, with a significant portion in DTC healthcare. Some B2B experience is preferred.

Channel Mastery:

• Demonstrated expertise in the channels listed above.

Leadership:

• Exceptional leadership, team management, and communication skills.

Growth-Oriented:

• Strong understanding of growth marketing principles and data analytics.

Startup Savvy:

• Prior experience in an early-stage startup environment, with a willingness to be hands-on.

Passion:

• Deeply passionate about root cause resolution medicine.

Application Instructions

• [Instructions for applying would be added here if available]