[Remote] Strategic Partnerships Marketing Manager at Vonage

Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Communications, Technology, SaaSIndustries

Requirements

Proven, hands-on expertise in setting up, running, and optimizing multi-channel ABM campaigns
A track record of success in B2B tech/SaaS marketing where the sales cycle is complex and requires targeted, high-touch engagement
Strong data analysis skills and direct experience building marketing performance dashboards in a CRM (e.g., Salesforce) or BI tool
A proactive, autonomous work style with the ability to operate independently
Exceptional communication and collaboration skills to work effectively within cross-functional teams

Responsibilities

Own the end-to-end execution of Account-Based Marketing (ABM) ensuring alignment with the overarching GTM strategy for Strategic Alliance Partners
Manage highly segmented, personalized campaigns designed for specific verticals, ensuring messaging resonates with industry-specific pain points
Be the primary operator of the marketing technology stack (e.g., 6 Sense, Salesforce), managing list segmentation, nurturing programs etc
Monitor and analyze campaign outcomes, providing detailed performance reports. Utilize insights to optimize content strategy, and overall campaign effectiveness
Serve as the primary Demand Gen point-of-contact for Sales and Partner Management teams to coordinate campaign timing, define target account lists, and ensure proper follow-up on generated leads
Collaborate closely with the Events Coordinator to develop effective pre-, during-, and post-event nurture tracks and follow-up campaigns that convert event attendees into qualified pipeline
Work with Product Marketing/Comms/Brand to ensure the right messaging and assets are delivered to the right program
Establish and maintain closed-loop reporting in the CRM to accurately measure and report on key metrics: campaign performance, pipeline contribution, and Marketing ROI (Return on Investment)
Document and standardize successful campaign processes to create clear, repeatable Demand Gen Playbooks for ABM, vertical launches, and partner activations, enabling future scale

Skills

ABM

6sense

Salesforce

Demand Generation

Campaign Execution

Performance Analysis

ROI Optimization

List Segmentation

Lead Nurturing

GTM Strategy

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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