Strategic Marketing Initiatives and Programs Manager at Hewlett Packard Enterprise

Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, IT Infrastructure, Cloud ComputingIndustries

Requirements

BA or BS in Marketing or related field; MBA preferred
7+ years’ marketing experience, including offering marketing, segment marketing and partner marketing
Agency, sales and/or channel experience a plus
Expert knowledge (implied from job description)

Responsibilities

Building product and solution campaigns that are North America specific
Develop and secure approval for GTM plans and budgets
Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
Define GTM metrics/goals/benchmarks and track/report progress against them
Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions
Develop offering/segment messaging and manage/monitor their delivery
Develop/define customer segmentation strategies and customer experience plans and execute/monitor them
Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment
Assist sales with development of sales training materials
Assist sales with retailer/reseller account calls/development
Development and/or delivery of integrated end-customer go-to-market (GTM) programs for products, services and/or solutions
Defines and/or manages execution of GTM marketing strategies and tactical plans
Develops/manages GTM program budgets
Aligns organizations/processes to achieve program goals
Develops and/or manages delivery of value propositions/messaging for assigned offerings
Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns
Develops and/or executes upsell/cross-sell/attach efforts
May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs
May drive customer and partner development/relationships specific to GTM programs
Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis
Drives continuous improvements to GTM efficiency and effectiveness

Skills

Go-to-Market Strategy

Program Management

Demand Generation

Marketing Campaigns

Value Proposition Development

Budget Management

Customer-Facing Marketing

Upsell/Cross-Sell

Product Launch

Partner Development

Marketing Analytics

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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