Staff Product Marketing Manager, Software Supply Chain Policy at Docker

Canada

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$148,000 – $185,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, CybersecurityIndustries

Requirements

7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies
Proven experience in software supply chain security, container security, and cloud native application development
Excellent problem-solving and analytical skills
Ability to analyze complex market trends and customer needs
Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
Ability to create compelling product marketing content
Experience with public speaking or presentation skills
Ability to work effectively across a broad range of team environments
Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)
Strategic thinking: The ability to develop and execute go-to-market strategies that align with business objectives and priorities
Technical focus: A strong understanding of the products and technologies that you take to market, including their capabilities, limitations, and potential applications
Customer obsession: A deep empathy for customers and a passion for understanding their needs, behaviors, and motivations
Data-driven decision-making: The ability to analyze data, identify trends, and make informed decisions that drive improved business outcomes
Collaboration: The ability to work effectively with cross-functional teams, including engineering, design, sales, and market

Responsibilities

Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales
Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points
Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security
Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker
Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative
Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyJobs-to-Be-DoneMarketing CampaignsSoftware Supply ChainDeveloper ExperienceSecurity ProductsPlatform Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Staff Product Marketing Manager role?

The salary range is $148K - $185K.

Is this position remote or does it require office work?

Docker operates as a remote-first company with a team spanning the globe.

What experience and skills are required for this role?

Candidates need 7+ years in product marketing or product management focused on software products/developer tools, familiarity with JTBD framework, ABM strategies, and solution selling, plus experience in software supply chain security, container security, cloud native development, problem-solving, analytical skills, and market analysis.

What is the company culture like at Docker?

Docker has a remote-first team united by passion for innovation and great developer experiences, focused on making app development easier and collaborating across product, engineering, design, marketing, and sales.

What makes a strong candidate for this position?

The ideal candidate is passionate about great user experience for developers and end users, has recent experience building and marketing modern platforms, enjoys cross-functional collaboration, and can clearly communicate product positioning.

Docker

Containerization platform for application development

About Docker

Docker offers a containerization platform that enables developers to build, share, and run applications in isolated environments called containers. These containers package applications with their dependencies, ensuring consistent performance across different stages of development and deployment. Docker stands out from competitors by simplifying the development process and enhancing collaboration, with a freemium business model that includes various subscription tiers and services like Docker Hub and Docker Desktop. The company's goal is to streamline software development and deployment, making it easier for developers to manage applications efficiently.

Palo Alto, CaliforniaHeadquarters

2013Year Founded

$484.3MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Home Office Stipend

Parental Leave

Phone/Internet Stipend

Unlimited Paid Time Off

Professional Development Budget

Company Equity

Health Insurance

Risks

Competition from Kubernetes could impact Docker's market share.

Alternative container runtimes like Podman pose a threat to Docker's dominance.

Security vulnerabilities in Docker containers could undermine platform trust.

Differentiation

Docker offers a comprehensive platform for building, sharing, and running applications.

Docker's containerization ensures consistency across development and deployment stages.

Docker's freemium model provides flexibility with various subscription tiers.

Upsides

Increased adoption of Kubernetes drives demand for Docker's containerization solutions.

Docker's acquisitions enhance its performance, flexibility, and security features.

Growing hybrid and multi-cloud environments position Docker as a key player.

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