Staff Product Marketing Manager, Software Supply Chain Policy at Docker

Canada

Docker Logo
$148,000 – $185,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Software, CybersecurityIndustries

Requirements

  • 7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
  • Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies
  • Proven experience in software supply chain security, container security, and cloud native application development
  • Excellent problem-solving and analytical skills
  • Ability to analyze complex market trends and customer needs
  • Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
  • Ability to create compelling product marketing content
  • Experience with public speaking or presentation skills
  • Ability to work effectively across a broad range of team environments
  • Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)
  • Strategic thinking: The ability to develop and execute go-to-market strategies that align with business objectives and priorities
  • Technical focus: A strong understanding of the products and technologies that you take to market, including their capabilities, limitations, and potential applications
  • Customer obsession: A deep empathy for customers and a passion for understanding their needs, behaviors, and motivations
  • Data-driven decision-making: The ability to analyze data, identify trends, and make informed decisions that drive improved business outcomes
  • Collaboration: The ability to work effectively with cross-functional teams, including engineering, design, sales, and market

Responsibilities

  • Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales
  • Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points
  • Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security
  • Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker
  • Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative
  • Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives

Skills

Product Marketing
Go-to-Market Strategy
Jobs-to-Be-Done
Marketing Campaigns
Software Supply Chain
Developer Experience
Security Products
Platform Marketing

Docker

Containerization platform for application development

About Docker

Docker offers a containerization platform that enables developers to build, share, and run applications in isolated environments called containers. These containers package applications with their dependencies, ensuring consistent performance across different stages of development and deployment. Docker stands out from competitors by simplifying the development process and enhancing collaboration, with a freemium business model that includes various subscription tiers and services like Docker Hub and Docker Desktop. The company's goal is to streamline software development and deployment, making it easier for developers to manage applications efficiently.

Palo Alto, CaliforniaHeadquarters
2013Year Founded
$484.3MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Flexible Work Hours
Home Office Stipend
Parental Leave
Phone/Internet Stipend
Unlimited Paid Time Off
Professional Development Budget
Company Equity
Health Insurance

Risks

Competition from Kubernetes could impact Docker's market share.
Alternative container runtimes like Podman pose a threat to Docker's dominance.
Security vulnerabilities in Docker containers could undermine platform trust.

Differentiation

Docker offers a comprehensive platform for building, sharing, and running applications.
Docker's containerization ensures consistency across development and deployment stages.
Docker's freemium model provides flexibility with various subscription tiers.

Upsides

Increased adoption of Kubernetes drives demand for Docker's containerization solutions.
Docker's acquisitions enhance its performance, flexibility, and security features.
Growing hybrid and multi-cloud environments position Docker as a key player.

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