Staff Product Manager - Growth

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Description: ZenBusiness is seeking a Growth Product Manager to join our product team, with a specific focus on our LLC and corporation funnels. The ideal candidate is experienced in product-led growth techniques and possesses strong skills in online customer acquisition and conversion rate optimization. This role is crucial for identifying growth opportunities to convert site visitors into first-time business owners. Success in this fast-paced environment requires owning the product lifecycle and driving business impact from concept to execution. This position reports to the VP of Product.

Requirements

• Proven experience with product-led growth techniques.
• Deep understanding of online customer acquisition strategies.
• Expertise in conversion rate optimization (CRO) tactics.
• Ability to excel and thrive in a fast-paced work environment.
• Demonstrated experience in managing a product roadmap.
• Strong data analysis skills and proficiency with product analytics tools.

Responsibilities

• A/B testing & Experimentation: Lead experimentation initiatives with Product and Engineering teams to test new features and UX optimizations aimed at improving funnel conversion rates.
• Checkout & Payment Optimization: Enhance checkout flows by reducing cognitive load and ensuring seamless completion of purchases with various payment methods (credit card, Apple Pay, Google Pay, etc.). Serve as a subject matter expert on checkout and payment acceptance company-wide.
• Lead to Conversion Rate Optimization: Develop and iterate on tactics to convert leads into customers through digital channels (email, SMS, in-app notifications) and human-assisted touchpoints (e.g., sales calls).
• Design & Engineering Portfolio Leadership: Independently guide design and engineering teams in planning and executing enhancements to accelerate customer acquisition.
• Feature Prioritization & Roadmap Ownership: Manage a rolling 3-month product roadmap. Collaborate with marketing teams to ensure the customer journey aligns with brand strategy and messaging.
• Data Analysis & Product Insights: Utilize the product analytics stack to monitor customer behavior, acquisition metrics, and feature performance. Ensure new features positively impact key performance metrics and the customer journey.

Company Information

ZenBusiness is dedicated to simplifying the process for individuals to launch and manage their businesses at every stage. Our mission is to empower entrepreneurs by removing the complexities of forms, taxes, and ongoing state compliance. We are a remote-first company headquartered in Austin, Texas, with team members distributed across the country. By joining us, you will contribute to shaping how individuals nationwide achieve their entrepreneurial goals. We foster a supportive and caring team environment, ideal for those passionate about helping others succeed.