Senior / Staff Data Scientist, Marketing Analytics
KindredFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should possess 8+ years of experience in data science, with a specialization in marketing or growth analytics. A Master's or Ph.D. in a quantitative field such as Statistics, Mathematics, Economics, Engineering, or Physics, or equivalent practical experience, is required. Advanced proficiency in Python (NumPy, pandas, scikit-learn) and SQL, including window functions and performance tuning, is essential. Experience with A/B testing, experimentation frameworks, statistical inference, causal modeling (regression, propensity scoring), uplift modeling, marketing attribution models (multi-touch attribution, Markov chains), time-series forecasting, and budget allocation models is necessary. Familiarity with ETL frameworks, data warehousing, APIs, and data visualization tools like Looker is expected, with Databricks and Snowflake experience being a plus. Strong communication skills to influence non-technical stakeholders and present complex analyses to executives are crucial, as is the ability to define technical strategy, elevate team practices, and mentor junior data professionals. Familiarity with Git and collaborative coding workflows is preferred.
The Staff Data Scientist will lead end-to-end data science projects, including requirement gathering, feature engineering, model development, validation, and deployment. They will define and promote technical best practices for tools, systems, and processes such as model versioning, scalable pipelines, and experimentation frameworks. The role involves driving R&D initiatives by exploring novel modeling approaches, assessing emerging techniques, and prototyping innovative solutions for marketing challenges. Responsibilities include building, monitoring, and reporting on key marketing KPIs, developing dashboards, and presenting trends and strategic recommendations to senior leadership. Advanced analytical techniques like A/B testing, causal inference, uplift modeling, clustering, and time-series forecasting will be applied to solve high-impact marketing challenges. The data scientist will partner with Product, Growth, Finance, and Engineering teams to identify and prioritize analytics opportunities that drive user acquisition and revenue, and develop forecasting and ROI models to optimize budget allocation and inform roadmap prioritization. Collaboration with data engineering is required for designing robust instrumentation, ETL processes, and data-quality monitoring. Additionally, the role includes mentoring and coaching junior data scientists and analysts, leading code reviews, and facilitating knowledge-sharing sessions.
Online platform for crowdfunding and fundraising
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