Nutrafol

Sr. UI/UX Manager (DTC/Subscription)

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Wellness, Health & Personal CareIndustries

Position Overview

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Nutrafol is a growing company dedicated to helping people achieve their best selves. As pioneers in hair wellness, we create clinically tested products for hair growth and offer support throughout our customers' hair journeys. Our approach targets the root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients, and is recommended by over 7,500 physicians and hair professionals. We are committed to advancing hair science and fostering growth through individuality, leadership, and a passion for wellness and innovation.

About the Role

We are seeking a highly experienced Senior UI/UX Manager to lead the design and art direction for our direct-to-consumer (DTC) website. The ideal candidate will focus on driving user engagement, conversion, and subscription growth within the wellness sector. This role requires a blend of deep UX/UI expertise and strong art direction skills, with the ability to collaborate closely with brand, creative, and product teams to deliver an elegant, seamless, and performance-driven digital experience that embodies our brand storytelling.

Responsibilities

  • Own the end-to-end UI/UX strategy and execution for our DTC website and digital ecosystem.
  • Translate brand strategy and product positioning into world-class digital experiences that convert and retain customers.
  • Lead UX research, wire framing, prototyping, and user testing, with a focus on improving site usability, flow, and conversion (especially for subscription).
  • Provide art direction for the site, ensuring a consistently elevated and beautiful visual presentation that aligns with brand guidelines and creative campaigns.
  • Collaborate cross-functionally with brand, growth, retention, and creative teams to optimize site performance while maintaining high visual and experiential standards.
  • Guide and mentor internal and agency partners to ensure excellence in execution across desktop and mobile.
  • Maintain a high bar for design quality and UX thinking across the full funnel—acquisition, onboarding, routine-building, and post-purchase.
  • Lead A/B testing and UX experimentation in collaboration with DP leader, analytics, and marketing teams.
  • Act as a strategic thought partner to stakeholders across growth, brand, and product.

Requirements

  • 7–10 years of UI/UX experience, including agency-side work and in-house digital leadership for a DTC brand.
  • Strong portfolio showcasing both UX thinking and elevated art direction, ideally within the wellness, beauty, or lifestyle category.
  • Deep experience with DTC eCommerce and subscription businesses.
  • Proven success in improving UX performance metrics (conversion, engagement, retention) while maintaining brand integrity.
  • Strong understanding of user flows, information architecture, and mobile-first responsive design.
  • Experience with Figma, prototyping tools, and user testing platforms.
  • Excellent communication and presentation skills—able to clearly articulate design rationale to non-design partners.
  • Highly collaborative with strong creative instincts and a sharp eye for detail.

Nice-to-Have

  • Experience working on wellness or health-related products.
  • Knowledge of personalization, routine-building tools, or quiz UX.
  • Understanding of CRO principles and tools (e.g., VWO, Full Story).

Company Information

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational factors.

Skills

UI/UX Design
User Research
Wireframing
Prototyping
User Testing
Art Direction
Digital Experience
Performance Optimization
Brand Storytelling
Conversion Optimization
Subscription Growth

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Unlimited Paid Time Off
Wellness Program
Meal Benefits
Phone/Internet Stipend
Professional Development Budget
Pet Insurance
Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.
Nutrafol Skin faces challenges in a saturated acne treatment market.
Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.
The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.
Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.
Partnership with Sephora increases Nutrafol's visibility and retail presence.
Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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