Senior Product Marketing Manager
FieldguideFull Time
Senior (5 to 8 years)
Candidates must have experience leveraging or critically thinking about how to integrate AI into work processes, strategic direction, or problem-solving. They should also possess a strong understanding of go-to-market (GTM) strategies and be adept at executive-level communication and engagement. Experience in product management, particularly within enterprise software or AI-enhanced solutions, is expected. A background in influencing product direction, packaging, and adoption strategies based on customer insights is also a requirement.
The Senior Staff Outbound Product Manager will define and deliver executive-level messaging, packaging, and suite narratives for the Core Business Suite. They will partner with enterprise sales to co-pitch the suite to CIOs and executive buyers, articulating its transformative value across various business functions. Responsibilities include building GTM content such as enablement playbooks and product positioning, developing executive-ready narratives, and rallying cross-functional stakeholders for unified execution. The role involves bringing customer insights back to influence product strategy, monitoring adoption metrics, enabling field teams with sales tools, and representing ServiceNow externally at events as a thought leader. Additionally, the position requires mentoring peers and contributing to the growth of outbound product management.
Cloud-based platform for digital workflows
ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, all accessible over the internet. Targeting large enterprises across various industries, ServiceNow operates on a software-as-a-service (SaaS) model, generating revenue through subscription fees and professional services. The company's goal is to streamline business processes and drive digital transformation for its clients.