Twist Bioscience

Sr Regional Marketing and Events Specialist - EMEA

Korsholm, West and Inner Finland, Finland

Not SpecifiedCompensation
Junior (1 to 2 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Life Sciences, PharmaceuticalsIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

We are looking for a Sr. Regional Marketing and Events Specialist for our EMEA region to be responsible for planning, executing, analyzing, and optimizing all regional marketing activities across various channels to achieve pipeline goals. The primary goals of this position are to increase awareness and drive demand for Twist products and solutions within the EMEA Region. In pursuit of this goal, this person will be responsible for leading and managing demand generation and customer engagement efforts, including events and digital marketing, across multiple marketing channels and acting as a key liaison to sales, as well as partnering closely with Global Marketing counterparts.

The ideal candidate will have a strong blend of technical expertise in molecular biology and life science tools, along with professional and/or educational experience in Synthetic Biology, NGS and Biopharma development. Candidates should also have experience in a tactical or events marketing role and demonstrate experience working cross-functionally in a matrix organization.

Requirements

  • Bachelor’s degree (BS/BA) in Life Sciences required
  • 2+ years’ experience in an Events Management role
  • 5+ years previous experience in marketing management or program management administration
  • Excellent verbal and written communication skills
  • Ability to multi-task, prioritize, and manage time effectively
  • Availability to travel at least 30% of the time

Responsibilities

  • Develop a deep understanding of the target audiences, including pain points, spending profiles, key projects and initiatives, and competing solutions, in the region, as well as nuanced sub-regional differentiators.
  • Align and customize global campaigns to fit regional needs.
  • Coordinate and manage all regional events, including seminars, trade shows, networking events, and user group meetings, including planning, prepping, and follow-through in relation to trade show activities
  • Oversee ordering, inventory, and distribution of marketing supplies, gifts, and branded inventory
  • Track invoices and reconcile regional event budgets
  • Develop and lead regional digital marketing campaigns, including ABM activities.
  • Measure ROI for all activities and analyze the marketing-to-sales funnel to identify areas for continual improvement.
  • Build and maintain relationships with local sales teams, channel partners, and technology alliance partners.
  • Coordinate with sales leadership to align regional priorities, set quarterly goals, gain commitment and support for marketing programs, and identify areas of pipeline opportunity and risk.
  • Orchestrate and lead ongoing account check-ins/QBR’s with field sales to ensure account goals remain on track and support forecasting with marketing data
  • Provide proactive communication and presentations to sales and marketing executives and stakeholders

Preferred Qualifications

  • MBA
  • MS/PhD

About Twist Bioscience

Twist Bioscience is a leader in the field of synthetic biology, specializing in the design and manufacture of high-throughput, fully customizable DNA synthesis.

Skills

Life Sciences
Event Management
Marketing Management
Program Management
Communication
Cross-functional Collaboration
Digital Marketing
Demand Generation
Customer Engagement

Twist Bioscience

Produces synthetic DNA for biotechnology applications

About Twist Bioscience

Twist Bioscience specializes in creating synthetic DNA for applications in biotechnology, pharmaceuticals, and research. Their proprietary platform allows for the quick and accurate production of DNA sequences, providing clients with products like genes, oligo pools, and variant libraries. The company stands out by offering high-quality DNA at competitive prices, making them a valuable partner for academic institutions and pharmaceutical companies. Twist Bioscience aims to support advancements in personalized medicine and biotechnology through their innovative DNA synthesis solutions.

South San Francisco, CaliforniaHeadquarters
2013Year Founded
$236.5MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
401(k) Retirement Plan

Risks

Increased competition from Ginkgo Bioworks may impact Twist's market share.
Dependency on AI technologies could pose integration and operational challenges.
New CIO appointment may lead to transitional challenges in IT strategy and operations.

Differentiation

Twist Bioscience uses a unique silicon-based DNA synthesis platform for precision and scale.
They offer high-quality DNA sequences at competitive prices, attracting diverse clients.
Their proprietary platform provides instant feedback on DNA sequence synthesis feasibility.

Upsides

Growing demand for synthetic DNA in personalized medicine boosts Twist's market potential.
Collaboration with Absci leverages AI to accelerate antibody discovery and drug development.
Synthetic biology market projected to grow at 28.8% CAGR, benefiting Twist's growth.

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