Sr. Product Marketing Manager at DoubleVerify

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Digital AdvertisingIndustries

Requirements

7+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
Preference for background in AdTech or MarTech, with good understanding of the advertising ecosystem
Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
Can-do attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why not to do it
Adaptability: Ability to adjust to changing circumstances and priorities in a fast-paced environment. Comfortable with ambiguity and able to pivot strategies as needed to meet evolving business needs
Time management: Strong organizational skills, and the ability to effectively manage multiple projects and deadlines simultaneously
Curiosity: Passion for uncovering customer insights, exploring market trends, and asking the "why" behind user behaviors to inform strategic marketing decisions

Responsibilities

GTM Strategy: Develop and execute comprehensive strategies for validating and launching DV products, new features, and product enhancements
Project Management: Ability to manage multiple projects, timelines, and competing priorities effectively
Market Insight: Conduct thorough market and customer research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy
Storytelling: Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs
Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans. Inspire and motivate the teams around GTM goals
Thought Leadership: Serve as a subject matter expert and advocate for DV’s solutions internally and externally, helping drive the evolution of the product portfolio

Skills

Product Marketing

GTM Strategy

Project Management

Market Research

Competitive Analysis

Storytelling

Cross-Functional Collaboration

Ad Tech

Product Positioning

Sales Enablement

DoubleVerify

Digital advertising verification and analytics services

About DoubleVerify

DoubleVerify ensures the quality and effectiveness of digital advertising for major brands. The company provides verification and analytics services that help brands, advertisers, platforms, and publishers confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their services include checking ad viewability, preventing fraud, and ensuring brand safety by using advanced technology and dedicated teams to identify and combat fraud schemes. Unlike many competitors, DoubleVerify focuses on providing comprehensive analytics that help clients maximize their advertising budgets and improve returns on investment. The goal of DoubleVerify is to enhance the trust and effectiveness of digital advertising, making it a reliable channel for brands to connect with consumers.

New York City, New YorkHeadquarters

2008Year Founded

$385.7MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

401(k) Company Match

Performance Bonus

Company Equity

Risks

Ad-blocking software usage may reduce the effectiveness of DoubleVerify's verification services.

Privacy-focused regulations could limit DoubleVerify's ability to track and verify ad performance.

Growing competition from companies like Integral Ad Science pressures DoubleVerify to innovate.

Differentiation

DoubleVerify offers industry-leading GenAI protection against low-quality AI-generated content.

The company provides comprehensive media quality authentication across diverse digital channels.

DoubleVerify's News Accelerator program leverages engaged news audiences while ensuring brand suitability.

Upsides

Increased demand for CTV advertising optimization tools boosts DoubleVerify's AI-powered solutions.

Growing importance of GenAI protection aligns with DoubleVerify's recent product launch.

Expansion to platforms like Spotify indicates a trend towards comprehensive media quality authentication.

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