Sr. Product Marketing Manager at PlayStation Global

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, TechnologyIndustries

Requirements

Proven experience building the long-term reputation and emotional consumer relationship for established brands
Strong creative vision rooted in consumer insights
Ability to distill complexity and ambiguity
Highly effective, nimble operator who can drive execution of multiple simultaneous workstreams
Expert in uncovering insights, framing opportunities, and driving creative thinking that delivers real business impact
Trusted partner to creative, brand, product, and research and analytics teams
Models initiative, ownership, and collaboration
Ability to connect the dots between business, product, and brand strategy
Ability to extract meaningful insights that translate into inspiring briefs that spark world-class creativity and business growth
Passion for innovation, data empowered storytelling, and the gaming industry
Brand builder who is equal parts strategist, storyteller, and collaborator
Excels at bringing clarity to complexity, creative fluency across teams, and driving brand strategies rooted in insights and cultural relevance

Responsibilities

Support the development and evolution of the PlayStation Masterbrand strategy and positioning across global markets
Contribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systems
Assist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpoints
Develop customer informed product growth strategies to unlock new hardware opportunities
Conduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit

Skills

Key technologies and capabilities for this role

Product MarketingBrand StrategyConsumer InsightsStrategic ExecutionCross-functional CollaborationMarket ResearchCreative ThinkingBusiness Impact Analysis

Questions & Answers

Common questions about this position

Is this role remote or office-based?

The position is listed as San Mateo, CA (Colab)/Remote, indicating a hybrid option with remote work available.

What skills are required for the Senior Product Marketing Manager role?

Key skills include a strong creative vision rooted in consumer insights, ability to distill complexity and ambiguity, expertise in uncovering insights and driving creative thinking, and being a highly effective collaborator across teams.

What is the salary for this position?

This information is not specified in the job description.

What is the company culture like at PlayStation?

PlayStation strives to create an inclusive environment that empowers employees and embraces diversity, welcoming those with passion and curiosity for innovation, technology, and play.

What makes a strong candidate for this role?

A strong candidate is a brand builder who excels as a strategist, storyteller, and collaborator, with proven experience building long-term brand reputation, connecting business, product, and brand strategy, and driving execution across multiple workstreams.

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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