[Remote] Consumer Communications Senior Manager, UCAN at Reddit

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Social Media, InternetIndustries

Requirements

Bachelor's degree or equivalent practical experience
8+ years of experience working in consumer or brand communications in the U.S. with demonstrated experience in executing consumer/lifestyle communications strategies
Experience working with global counterparts and/or on press campaigns outside of the U.S
Passion for seeking out story opportunities, pitching, and building media relationships across a variety of beats, including pop culture, style, sports, entertainment, food, travel, health/wellness, and more
Entrepreneurial spirit, strong execution skills and an ability to take initiative and drive projects independently
A mix of analytical and creative - someone who is adept at spotting inefficiencies and scaling efforts, but is also excited to turn data points into fun narratives
Exceptional communication skills to collaborate effectively with internal teams

Responsibilities

Partner with the Global Consumer Communications Lead and key stakeholders to develop UCAN consumer comms strategies
Identify press, brand partnership, and event opportunities that will drive new users to Reddit and/or build affinity for Reddit amongst existing users
Stay up to date on consumer and social trends to identify and execute on proactive communications
Act as day-to-day agency lead as it relates to overall management, reporting, contract renewals, RFP processes, etc
Conduct media relations activities as needed on a national and regional level, including reporter meetings, newsjacking and feature pitch development, and media outreach
Develop press materials as needed, i.e., media lists, corporate blog posts, reporter education tools, etc
Collect and analyze quantitative data sets, converting them into newsworthy narratives for storytelling purposes
Oversee the creation and distribution of press newsletters, evolving them as needed for effectiveness
Manage press inquiries for Reddit users and communities and conduct outreach to interview subjects
Partner with product comms to identify consumer press opportunities for product launches and features

Skills

Key technologies and capabilities for this role

communications strategymedia relationspress outreachbrand partnershipsstakeholder collaborationconsumer narrativesinternal communicationsexternal communicationscross-functional collaborationproduct communications

Questions & Answers

Common questions about this position

What is the location requirement for this role?

The position is based in the US with a preference for New York or Los Angeles.

What are the main responsibilities of this position?

Responsibilities include developing UCAN consumer comms strategies, identifying press and partnership opportunities, managing agencies, conducting media relations, developing press materials, analyzing data for narratives, overseeing press newsletters, and managing press inquiries.

What skills are needed for the Consumer Communications Senior Manager role?

Key skills include developing communication strategies, media relations, agency management, data analysis for storytelling, trend monitoring, and cross-functional collaboration with marketing and community teams.

What is the company culture like at Reddit's Communications team?

The team is diverse, committed to building an inclusive environment, listens, admits mistakes, evolves, and values perspective, skills, passion, empathy over degrees or brand names.

What makes a strong candidate for this role?

Strong candidates bring perspective, skills, passion, and empathy, with the ability to develop comms strategies, manage media relations, analyze data, and collaborate cross-functionally; formal degrees are not prioritized.

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$1,177.1MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Benefits

Comprehensive health benefits

Flexible unlimited vacation days & monthly global wellness days

Family planning funds & 4+ months paid parental leave

Personal & professional development funds

Paid volunteer time off

Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.

AI tools like 'Reddit Answers' may raise privacy and data usage concerns.

NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.

The platform's diverse communities cater to a wide range of interests and discussions.

Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.

AI-driven content moderation can improve user safety and platform reliability.

Expansion into blockchain and NFTs opens new revenue streams and user engagement.

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