Sr. Product Marketing Manager

Toronto, Ontario, Canada

Auto‑apply with AI Apply

$140,000 – $180,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerceIndustries

Requirements

Candidates should possess an experience as a Product Marketer, ideally within an ecommerce or marketplace setting, with expertise in developing value propositions, positioning, and generating demand for products and tools. Experience with global product launches is preferred, along with a strong understanding of ecommerce and marketplace dynamics.

Responsibilities

The Sr. Product Marketing Manager will be responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live globally, ensuring both buyers’ shopping experience and seller success on the platform. They will also approach go-to-market in a holistic manner, creating customer feedback loops during product and marketing development, influencing product roadmaps by synthesizing market, customer, and competitive insights, and building audience segmentations and opportunity sizing. Furthermore, they will develop product value propositions, narratives, customer messaging, naming, and external-facing proof points, and manage the go-to-market strategy and planning for product launches.

Skills

Product Marketing

Value Proposition

Go-to-Market Strategy

Ecommerce

Marketplace Dynamics

Global Product Launches

Customer Segmentation

Opportunity Sizing

Messaging

Product Roadmaps

Customer Feedback Loops

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

Land your dream remote job 3x faster with AI

Try Jobo Free